Strategic Planning & Operations Lead (Chinese‑Speaking)

TikTok Inc.; Greater London; On-site; GBP 90,000 - 150,000; Full time

Job summary

TikTok is seeking a Senior Operations and Strategy professional to lead regional and market planning for TikTok Shop EU. You will translate priorities into targets, manage budgets, and drive performance through data-driven reviews with cross-functional teams.

You will partner with Finance, User Growth, Marketing, and merchants to identify opportunities, set incentives, and improve planning workflows using AI-powered insights.

Qualifications

• Experience in business planning, strategy and operations, business analysis, strategic finance, or a related field.
• Strong analytical skills, with the ability to connect commercial and operational metrics to business performance and investment decisions.
• Experience independently leading business reviews or strategic analyses and translating findings into actionable recommendations.
• Ability to structure ambiguous problems, challenge assumptions, and communicate clear judgments to stakeholders.
• Chinese and English speaking skills to be able to work with Chinese-speaking stakeholders.

Responsibilities

• Lead annual and quarterly business planning, translating regional priorities into market and functional targets, operating plans, and performance scorecards.
• Partner with Finance and business teams on budget planning, forecasting, and resource allocation; assess trade-offs across growth, revenue, and investment efficiency.
• Own regular business reviews and deep-dive analysis across markets, categories, merchants, and growth channels to explain performance gaps and identify underlying business drivers.
• Proactively identify emerging opportunities and risks, and recommend where to increase investment, adjust priorities, or discontinue initiatives.
• Develop and evaluate incentive and subsidy strategies in partnership with User Growth, Marketing, and other business teams, assessing incremental impact and long-term sustainability.
• Partner with commercial and merchant management teams to improve performance management mechanisms and evaluate revenue opportunities.
• Drive implementation and follow-up of key business decisions, and improve planning and analytical workflows through automation and practical AI applications.

Skills

Business planning

Strategy

Operations

Analytics

Chinese & English

Tools

SQL

BI tools

Job description

TikTok is seeking a Senior Operations and Strategy professional to lead regional and market planning for TikTok Shop EU. You will translate priorities into targets, manage budgets, and drive performance through data-driven reviews with cross-functional teams.

You will partner with Finance, User Growth, Marketing, and merchants to identify opportunities, set incentives, and improve planning workflows using AI-powered insights.