Strategic Multi-Channel Campaign Lead

British Gas; Greater London; Hybrid; GBP 42,000 - 64,000; Full time

Benefits offered by this job

FlexFirst hybrid

Hybrid work arrangement

Job summary

British Gas, part of Centrica, is seeking a passionate Marketing Campaigns Manager to lead multi-channel campaigns across the UK brands. You will collaborate with creative, media, brand and business teams to deliver cohesive customer campaigns, analyse performance and optimise activity. A hybrid working model (London, Windsor, Reading) with some agency site time.

This role requires strong planning, data-driven decision making and a customer-first mindset to drive growth.

Qualifications

• Proven experience delivering successful multi-channel B2C marketing campaigns.
• Experience supporting the development of distinctive marketing campaigns that drive growth.
• Strong understanding of media channels and the broader marketing mix.
• Experience using data and campaign metrics to evaluate effectiveness.

Responsibilities

• Develop and deliver distinctive, multi-channel marketing campaigns that drive brand and commercial growth.
• Collaborate with creative, media, brand and business teams to deliver cohesive campaigns.
• Create cross-channel content and campaign activity to engage customers.
• Align activity with objectives, ensuring measurable impact.
• Analyse performance and apply insights to optimise future campaigns.
• Plan and execute campaigns on time, within budget and to objectives.
• Hold agencies and stakeholders to account, keeping activity customer-focused.
• Champion a customer-first approach throughout development and execution.
• Make data-driven recommendations based on market trends and insights.

Skills

Multi-channel marketing

B2C marketing

Data-driven

Stakeholder management

Agency management

Project management

Customer-first

Commercial focus

Job description

British Gas, part of Centrica, is seeking a passionate Marketing Campaigns Manager to lead multi-channel campaigns across the UK brands. You will collaborate with creative, media, brand and business teams to deliver cohesive customer campaigns, analyse performance and optimise activity. A hybrid working model (London, Windsor, Reading) with some agency site time.

This role requires strong planning, data-driven decision making and a customer-first mindset to drive growth.