Events Marketing Manager: Lead Multi-Channel Campaigns (Hybrid)

Meridian Business Support; Redhill; Hybrid; GBP 42,000 - 65,000; Full time

Benefits offered by this job

Hybrid working

Bonus

Free parking

Christmas & New Year shutdown

Medicash (health cash back plan)

Company social events

Job summary

Meridian Business Support is seeking a Marketing Manager to own the strategy and delivery of multi-channel campaigns across a portfolio of events. You will collaborate with internal and external partners to execute across email, social, digital and PR, while monitoring performance for ROI.

The role offers hybrid working and the chance to travel to events in the UK, with opportunities for development within a leading, award-winning B2B media business.

Qualifications

• Experience as Marketing Manager or equivalent in events marketing.
• Experience developing, managing and optimising multi-channel campaigns.
• Knowledge of CMS, email platforms and data tools is important.

Responsibilities

• Taking ownership of the strategy for all products/events in the portfolio.
• Plan, manage, and execute multi-channel campaigns end-to-end across email, social, digital, direct mail, PR and websites.
• Research target audiences and develop client personas.
• Monitor, evaluate and analyse campaign performance across channels; identify trends.
• Write and proof content across channels and materials.
• Manage budgets to maximise ROI.
• Coordinate production of all materials.
• Manage partnerships with media and event partners.
• Build relationships with external suppliers (data companies, agencies, designers, printers).
• Maintain and update event websites.

Skills

Multichannel campaigns

Social media

Email marketing

Digital advertising

Content writing

Budget management

Tools

CMS

Email platforms

Data management tools

Job description

Meridian Business Support is seeking a Marketing Manager to own the strategy and delivery of multi-channel campaigns across a portfolio of events. You will collaborate with internal and external partners to execute across email, social, digital and PR, while monitoring performance for ROI.

The role offers hybrid working and the chance to travel to events in the UK, with opportunities for development within a leading, award-winning B2B media business.