Marketing Campaigns Manager

British Gas; Greater London; Hybrid; GBP 42,000 - 64,000; Full time

Benefits offered by this job

FlexFirst hybrid

Hybrid work arrangement

Job summary

British Gas, part of Centrica, is seeking a passionate Marketing Campaigns Manager to lead multi-channel campaigns across the UK brands. You will collaborate with creative, media, brand and business teams to deliver cohesive customer campaigns, analyse performance and optimise activity. A hybrid working model (London, Windsor, Reading) with some agency site time.

This role requires strong planning, data-driven decision making and a customer-first mindset to drive growth.

Qualifications

• Proven experience delivering successful multi-channel B2C marketing campaigns.
• Experience supporting the development of distinctive marketing campaigns that drive growth.
• Strong understanding of media channels and the broader marketing mix.
• Experience using data and campaign metrics to evaluate effectiveness.

Responsibilities

• Develop and deliver distinctive, multi-channel marketing campaigns that drive brand and commercial growth.
• Collaborate with creative, media, brand and business teams to deliver cohesive campaigns.
• Create cross-channel content and campaign activity to engage customers.
• Align activity with objectives, ensuring measurable impact.
• Analyse performance and apply insights to optimise future campaigns.
• Plan and execute campaigns on time, within budget and to objectives.
• Hold agencies and stakeholders to account, keeping activity customer-focused.
• Champion a customer-first approach throughout development and execution.
• Make data-driven recommendations based on market trends and insights.

Skills

Multi-channel marketing

B2C marketing

Data-driven

Stakeholder management

Agency management

Project management

Customer-first

Commercial focus

Job description

Join us, be part of more.

We’re so much more than an energy company. We’re a family of brands revolutionising how we power the planet. We're energisers. One team of 21,000 colleagues that's energising a greener, fairer future by creating an energy system that doesn’t rely on fossil fuels whilst living our powerful commitment to igniting positive change in our communities. Here, you can find more purpose, more passion, and more potential. That’s why working here is #MoreThanACareer. We do energy differently - we do it all. We make it, store it, move it, sell it, and mend it.

Join us, be part of more.

We’re so much more than an energy company. We’re a family of brands revolutionising how we power the planet. We're energisers. One team of 21,000 colleagues that's energising a greener, fairer future by creating an energy system that doesn’t rely on fossil fuels whilst living our powerful commitment to igniting positive change in our communities. Here, you can find more purpose, more passion, and more potential. That’s why working here is #MoreThanACareer. We do energy differently - we do it all. We make it, store it, move it, sell it, and mend it.

About your team:

At British Gas, our mission is to sell it and mend it. We’ve been powering the UK’s homes and businesses for over 200 years – but supplying energy is just part of what we do. We’re making the UK greener and more energy efficient, getting closer to Net Zero. By using clever tech like thermostats, heat pumps, solar panels and EV chargers, we’re making it cheaper and easier for our customers to reduce their carbon-footprint.

Marketing Campaigns Manager

Location: Windsor / Reading / London with FlexFirst hybrid working

Overview

We're looking for a passionate and strategic Marketing Campaigns Manager to join our Group Marketing team. This is a great opportunity to bring our brands to life across every stage of the customer journey. Working across all UK Centrica retail brands, including British Gas and Hive, you'll help shape how millions of customers see, experience and engage with us every day. You will manage and support campaigns ranging from large-scale brand activity through to commercially focused, sales-driving campaigns. You'll support the strategic planning, execution and evaluation of multi-channel marketing campaigns that enhance brand visibility, drive customer engagement and deliver commercial growth. Working closely with internal stakeholders and agency partners, you'll deliver distinctive campaigns that drive customer and commercial outcomes. Success in this role requires excellent planning, a customer-obsessed mindset, strong attention to detail and the ability to use insight and performance data to continuously optimise marketing activity. We'll expect you to spend some time in the office as required at our agency partners office in London.

About The Role

• Support the development and delivery of distinctive, multi-channel marketing campaigns that drive brand and commercial growth.
• Work closely with creative, media, brand and business teams to deliver cohesive and impactful customer campaigns.
• Create and shape cross-channel content and campaign activity to drive customer engagement across multiple channels.
• Align marketing activity with customer, commercial and business objectives, ensuring campaigns deliver measurable impact.
• Analyse campaign performance, identify insights and apply learnings to optimise future activity.
• Support campaign planning and execution, ensuring delivery on time, within budget and against agreed objectives.
• Hold agency partners and key stakeholders to account, ensuring activity remains customer-focused and outcome-driven.
• Champion a customer-first approach throughout campaign development, planning and execution.
• Make informed recommendations based on data, customer insight and market performance trends.

What We're Looking For

• Proven experience delivering successful multi-channel B2C marketing campaigns.
• Experience supporting the development of distinctive marketing campaigns that drive customer and commercial growth.
• A strong understanding of media channels and the broader marketing mix.
• Experience using data, insight and campaign performance metrics to evaluate effectiveness and optimise future activity.
• Strong stakeholder management skills, with the confidence to influence, challenge and build alignment across teams.
• Experience working with and managing agency partners to deliver high-quality marketing activity.
• Excellent organisational, planning and project management skills, with strong attention to detail.
• A customer-obsessed mindset combined with a strong commercial focus.
• The ability to balance creative thinking with analytical decision-making.
• A collaborative approach and a passion for delivering impactful campaigns that make a measurable difference.

Why Join Us?

You'll have the opportunity to work on some of the UK's most recognised consumer brands, helping shape campaigns that reach millions of customers while contributing directly to Centrica's customer and commercial growth ambitions. Working alongside talented marketing professionals and agency partners, you'll play a key role in delivering best-in-class, customer-focused marketing activity