Strategic Media Relations Lead

TfW Business Daily Group; Graigwen; On-site; GBP 50,000 - 70,000; Full time

Job summary

Transport for Wales is seeking a proactive Media Relations Manager to lead engagement with journalists across online and offline channels. You will be the first point of contact for journalist enquiries related to TfW and will develop a comprehensive media strategy.

You will produce reactive and proactive communications, build strong media relationships, monitor coverage, and coordinate media events and seasonal plans to raise TfW's profile. Welsh language skills are welcome but not essential.

Qualifications

• Degree-level qualification in journalism, English, marketing or similar, or equivalent experience.
• Demonstrable knowledge of a variety of communication and engagement channels, including print and digital, media relations and events.
• Experience of working with the press with a clear understanding of the importance of media engagement and how it can be delivered effectively.
• Experience in a fast-paced, reactive press environment with ability to produce accurate statements under pressure and deadlines.
• Experience in forward planning and creating media engagement plans.
• Excellent writing, editorial skills and ability to develop and implement original ideas.
• Excellent influencing and communication skills and ability to establish relationships with media and stakeholders.

Responsibilities

• Produce reactive media statements by collating and checking information and drafting responses for timely release.
• Produce proactive press releases by identifying and developing media stories to raise TfW's profile.
• Develop relationships with key journalists and provide regular updates and opportunities for positive coverage.
• Monitor media coverage and produce reports showing engagement and impact of media activity.
• Plan, organise and deliver media events in collaboration with TfW partners to enhance coverage.
• Create annual seasonal communications plans addressing risks and coordinating with the wider transport industry.
• Plan and manage the TfW PR Planner to provide a clear forward-facing media plan.
• Plan and manage TfW social media channels in partnership with the media team.

Skills

Journalism

English

Marketing

Media relations

Editing/writing

Education

Bachelor's degree in Journalism/English/Marketing

Job description

Transport for Wales is seeking a proactive Media Relations Manager to lead engagement with journalists across online and offline channels. You will be the first point of contact for journalist enquiries related to TfW and will develop a comprehensive media strategy.

You will produce reactive and proactive communications, build strong media relationships, monitor coverage, and coordinate media events and seasonal plans to raise TfW's profile. Welsh language skills are welcome but not essential.