Media Relations Manager

TfW Business Daily Group; Graigwen; On-site; GBP 50,000 - 70,000; Full time

Job summary

Transport for Wales is seeking a proactive Media Relations Manager to lead engagement with journalists across online and offline channels. You will be the first point of contact for journalist enquiries related to TfW and will develop a comprehensive media strategy.

You will produce reactive and proactive communications, build strong media relationships, monitor coverage, and coordinate media events and seasonal plans to raise TfW's profile. Welsh language skills are welcome but not essential.

Qualifications

• Degree-level qualification in journalism, English, marketing or similar, or equivalent experience.
• Demonstrable knowledge of a variety of communication and engagement channels, including print and digital, media relations and events.
• Experience of working with the press with a clear understanding of the importance of media engagement and how it can be delivered effectively.
• Experience in a fast-paced, reactive press environment with ability to produce accurate statements under pressure and deadlines.
• Experience in forward planning and creating media engagement plans.
• Excellent writing, editorial skills and ability to develop and implement original ideas.
• Excellent influencing and communication skills and ability to establish relationships with media and stakeholders.

Responsibilities

• Produce reactive media statements by collating and checking information and drafting responses for timely release.
• Produce proactive press releases by identifying and developing media stories to raise TfW's profile.
• Develop relationships with key journalists and provide regular updates and opportunities for positive coverage.
• Monitor media coverage and produce reports showing engagement and impact of media activity.
• Plan, organise and deliver media events in collaboration with TfW partners to enhance coverage.
• Create annual seasonal communications plans addressing risks and coordinating with the wider transport industry.
• Plan and manage the TfW PR Planner to provide a clear forward-facing media plan.
• Plan and manage TfW social media channels in partnership with the media team.

Skills

Journalism

English

Marketing

Media relations

Editing/writing

Education

Bachelor's degree in Journalism/English/Marketing

Job description

To lead on Transport for Wales' engagement with journalists through a range of online and offline channels. The Media Relations Manager will also be the first point of contact for all journalist enquiries related to Transport for Wales.

Role responsibilities

• Produce reactive media statements by collating and checking the accuracy of information drafting responses and following protocols before releasing to provide a timely response to media queries.
• Produce proactive press releases by working across TfW to identify, develop and create potential media stories to raise the profile of TfW in the media.
• Work and develop relationships with key journalists through providing them with regular updates and opportunities to expand our media influence and generate positive coverage opportunities.
• Monitor all media coverage/output and produce regular reports that indicate TfWs media engagement to provide review/evaluation reports of all media activity.
• Plan, organise and deliver key media events by working collaboratively across TfW and ensuring media involvement to further enhance positive coverage in the media.
• Plan, produce and implement annual seasonal communications plans that cover risks and work in partnership with wider transport industry to ensure we have collaborative media planning.
• Plan, own and implement the TfW PR Planner by updating and managing all potential press releases to provide a clear forward planning media plan.
• Plan and own social media channels in partnership with the wider media team.

Who we're looking for

• Degree level qualification such Journalism, English, Marketing or similar, or equivalent experience.
• Demonstrable knowledge of a variety of communication and engagement channels, including print and digital, media relations and events.
• Experience of working with the press with a clear understanding of the importance of media engagement and how it can be delivered effectively.
• Experience of working in a fast paced, reactive press environment where there is a demand to produce accurate statements under pressure and to deadlines.
• Experience of forward planning and of creating and developing media engagement plans.
• Excellent creative, writing and editorial skills with the ability to develop and implement original ideas.
• Excellent influencing and communication skills and experience of establishing and maintaining effective relationships with the media as well as a wide range of colleagues, customers and stakeholders.

Welsh Language Skills

While not essential for this role, Welsh language skills would make a great addition to your application.

TfWsupport anyone who wants to learn Welsh or improve their skills. We offer online learning, classroom courses and funding attendance at local community courses.

We're changing the way the transport industry looks. By celebrating and embracing differences, we're building a workforce that represents Wales. We need talented people from all backgrounds and cultures to bring their perspectives and experiences. Diverse teams make better decisions and drive innovation. Join us in transforming the way Wales travels."

Who we are

Transport for Wales is changing the way Wales travels, making sustainable transport the first choice. We're building a multimodal integrated transport network called the T Network, making it easier for people to travel by train, bus, walking, wheeling and cycling.

We're a Disability Confident Leader. Let us know about any reasonable adjustments you may need in the recruitment process and as part of the role if you are successful.

This advert will close at 23:59 on the day of the application closing date stated above.