Strategic Marketing Analytics Lead

Optimizely; Whitehall; On-site; GBP 80,000 - 120,000; Full time

Job summary

Optimizely in London is seeking a Senior Marketing Analytics Lead to drive domain analysis, uncover actionable insights from large-scale marketing data, and propose data-informed changes across the organization.

You will partner with Sales, Customer Success and Product to implement data-led actions, build predictive models, develop dashboards, and translate findings for executives to influence strategy and KPIs.

Qualifications

• 5+ years of professional experience in analytics or data science.
• 3+ years in Marketing Ops/RevOps at a SaaS company.
• Proficiency in SQL and at least one statistical programming language (Python/R).
• Experience with marketing platforms (GA, Salesforce, Marketo, etc.).

Responsibilities

• Lead domain analysis creation and provide actionable insights and recommendations.
• Drive digital, web, demand and pipeline analytics.
• Build and refine predictive and diagnostic models for forecasting and optimization.
• Partner with Sales, Customer Success and Product to implement data-informed actions and measure impact.
• Ensure data integrity by collaborating with data engineers and analytics teams to define KPIs.
• Develop clear narratives and data visualizations to explain insights to executives.

Skills

Data analytics

SQL

Python/R

Marketing platforms

RevOps SaaS

6sense/engagement tools

Cross-functional

Tools

Google Analytics

Salesforce

Marketo

Outreach

Salesloft

Gong

6sense

Job description

Optimizely in London is seeking a Senior Marketing Analytics Lead to drive domain analysis, uncover actionable insights from large-scale marketing data, and propose data-informed changes across the organization.

You will partner with Sales, Customer Success and Product to implement data-led actions, build predictive models, develop dashboards, and translate findings for executives to influence strategy and KPIs.