Strategic Marketing Account Manager | Hybrid Campaigns

Intereurope Communications Group.; Preston; Hybrid; GBP 42,000 - 60,000; Full time

Benefits offered by this job

Hybrid working

Profit sharing

Company pension

Life assurance

Career development

Regular social events

Birthday snacks

25 days paid holiday

Job summary

Intereurope Communications Group (ICG) is a Preston-based marketing agency seeking an experienced Marketing Account Manager to lead client relationships and deliver integrated campaigns across B2B and B2C sectors. This client-facing role requires managing multiple accounts, developing strategy, and overseeing multi-channel delivery including digital marketing, social media, content, PR and media.

You will be a strategic partner to clients, ensuring projects are delivered on time, within budget,

Qualifications

• 4+ years’ experience in a Marketing Account Manager or Senior Marketing Executive
• Experience in a marketing agency or integrated environment
• Strong understanding of digital marketing, paid media, social media and content strategy
• Experience managing B2B and/or B2C marketing campaigns
• Excellent client communication and presentation skills
• Ability to manage multiple projects in a fast-paced agency setting
• Commercial awareness and experience managing marketing budgets
• Degree-level education or equivalent professional experience

Responsibilities

• Manage and grow client accounts within a marketing agency environment
• Develop integrated marketing strategies across digital, social, content, PR and media
• Oversee campaign delivery from concept through to reporting and optimisation
• Manage budgets, timelines and performance metrics (ROI, KPIs, lead generation)
• Produce and review marketing content including articles, press releases and digital copy
• Analyse campaign performance using digital analytics tools and provide strategic recommendations
• Identify upsell and cross-sell opportunities to support agency growth
• Collaborate with internal creative, digital and content teams

Job description

Intereurope Communications Group (ICG) is a Preston-based marketing agency seeking an experienced Marketing Account Manager to lead client relationships and deliver integrated campaigns across B2B and B2C sectors. This client-facing role requires managing multiple accounts, developing strategy, and overseeing multi-channel delivery including digital marketing, social media, content, PR and media.

You will be a strategic partner to clients, ensuring projects are delivered on time, within budget,