Strategic Licensing Manager

William Morris Endeavor Entertainment, LLC; Greater London; On-site; GBP 42,000 - 62,000; Full time

Job summary

IMG Licensing, part of WME Group, is seeking a commercially driven Licensing Manager to grow a portfolio of lifestyle, heritage, and food & beverage brands in the UK. The role involves new business development, licensee management, financial analysis, and legal administration, working with clients, licensees and internal teams.

You will identify opportunities, negotiate renewals, monitor performance, and ensure contracts are drafted and signed, with a client-centric approach and strong

Qualifications

• Minimum 2 years' licensing experience in lifestyle, British and food & beverage brands.
• Proven ability to secure new licensees and expand licensing programs.
• Highly organized with the ability to manage multiple stakeholders.
• Proactive team player with strong communication skills.

Responsibilities

• Prospect and manage new deals, updating licensee opportunities.
• Negotiate renewals and replace licensees when needed.
• Oversee licensee performance, sell-through, and retail positioning.
• Coordinate with legal, finance, marketing, and creative teams on contracts.
• Provide quarterly finance and client reports.

Skills

Licensing

New business development

Client management

Financial analysis

Contract negotiation

Project management

Communication

Tools

CRM systems

Word

PowerPoint

Excel

Job description

IMG Licensing, part of WME Group, is seeking a commercially driven Licensing Manager to grow a portfolio of lifestyle, heritage, and food & beverage brands in the UK. The role involves new business development, licensee management, financial analysis, and legal administration, working with clients, licensees and internal teams.

You will identify opportunities, negotiate renewals, monitor performance, and ensure contracts are drafted and signed, with a client-centric approach and strong