Strategic Growth CRM Manager

Gym King; Leeds; Hybrid; GBP 45,000 - 55,000; Full time

Benefits offered by this job

Competitive salary

25 days holiday plus bank holidays

Free onsite parking

Health Cash Plan

GK profit related bonus scheme

Cycle to Work

Fully paid for annual staff party

Job summary

A prominent athleisure company based in Leeds is seeking a Strategic Growth CRM Manager to develop and implement email, SMS, and push notification strategies. This role will involve managing the current email service provider, analyzing performance metrics, and enhancing customer retention. The ideal candidate will have at least 5 years of CRM experience, strong analytical and communication skills, and is familiar with Ometria. The position offers competitive remuneration and a hybrid work environment.

Qualifications

• Minimum 5 years CRM specific experience.
• Highly organized self-starter with excellent attention to detail.
• Experience using Ometria as an email service provider.

Responsibilities

• Develop and lead CRM strategy across all communications.
• Reporting on performance on a weekly basis.
• Manage email and SMS segmentation.

Skills

CRM strategy development

Data management

Analytical skills

Communication skills

Teamwork

Ometria experience

Job description

Overview

Gym King was founded in 2015 and has grown from ‘bedroom brand’ to a leading athleisure and performance wear company with sales of in excess of £20m through an excellent online presence and market leading retail partners. A highly entrepreneurial business driven as a tight fast-moving SME. Gym King believes that we are all fighting for something and that something can be achieved with the right mindset and execution, changing our lives for the better forever.

We are looking for a Strategic Growth CRM Manager to deliver our email, SMS & push notification strategy to drive brand engagement, loyalty, growth and lifetime value.

Role Profile

• Develop and lead CRM strategy across all communications that aligns with our wider business goals; E-mail, SMS, Push Notifications & Whats App.
• Reporting on performance on a weekly basis, sharing insights with wider team.
• Ownership & on-going success management of current ESP; Ometria.
• Developing and managing the A/B testing roadmap.
• Manage email and SMS segmentation.
• Manage automation flow, review, learn and optimise.
• Explore ways to improve engagement & conversion rate within CRM.
• Explore ways to improve and drive customer retention.
• Maintain the quality of the database ensuring its effective segmentation for personalised content/sales.
• Run a successful membership/loyalty programme.
• Maintain high levels of GDPR compliance and ensure best practices are upheld and improved where necessary.

Key Skills & Experience

• Minimum 5 years CRM specific experience.
• A highly organised, self‑starter with excellent attention to detail and time management skills.
• Excellent data management and analytical skills.
• Strong communication and teamwork skills.
• Ability to multi‑task and meet deadlines in a fast‑paced environment, taking ownership of tasks from inception to conclusion.
• Friendly and outgoing, able to forge and build good working relationships with multiple stakeholders.
• Technical expertise of CRM technology, systems and processes and KPI metrics.
• Experience using Ometria as an email service provider would also be beneficial.

• Fearless
• Focussed
• Driven
• Resilient
• Team Player

Benefits & Compensation

• Competitive salary dependent upon experience.
• 25 days holiday (plus bank holidays) option to ‘buy’ up to 2 extra days.
• Free onsite parking.
• Relaxed and friendly working environment.
• 10 days Company sick pay (after completion of probationary period).
• Hybrid working (1 in 5 days from home, usually on a Wednesday).
• Health Cash Plan (after completion of probationary period).
• GK profit related bonus scheme.
• Flexible start (between 08:00‑10:00) & finish (between 16:00–18:00) times.
• Staff shop with heavily discounted sample Gym King products.
• Free Shredfast membership.
• Cycle to Work.
• Fully paid for annual staff party.

Working Hours & Location

Due to the nature of this role, the hours will be full time (37.5 hours per week) Monday‑Friday, although a flexible approach is required at times to meet the needs of the role.

This role is based at Unit 6 Temple Point, Bullerthorpe Lane, Colton, Leeds LS15 9JL. 2 minutes off the M1 J46. There may be a requirement to travel as part of this role.