Strategic External Communications Lead

Asset Finance International; Greater London; Hybrid; GBP 81,000 - 99,000; Full time

Job summary

Asset Finance International is seeking an External Communications Manager to lead the external communications strategy for a leading international asset finance organisation.

Hybrid role in the UK (Greater London / Surrey), working with the Head of Marketing & Communications to deliver programmes that grow the business and strengthen brand engagement with customers, introducers, brokers and industry stakeholders.

Qualifications

• Proven B2B marketing and communications experience.
• Excellent written communication and content creation skills.
• Experience managing integrated marketing campaigns across multiple channels.
• Strong knowledge of digital marketing, social media and website management.
• Experience working with PR, media relations and external communications.
• Strong stakeholder management and influencing skills.
• Excellent project management and organisational abilities.

Responsibilities

• Develop and deliver integrated external communications and marketing programmes.
• Drive brand awareness through digital marketing, PR, media relations and social media campaigns.
• Create engaging content including articles, case studies, news releases and marketing materials.
• Manage external communications channels, including website and LinkedIn.
• Support sales teams with marketing collateral, financial promotions and campaign activity.
• Build relationships with media, industry associations and external stakeholders.
• Work closely with internal teams to deliver communications aligned with business objectives.
• Support introducer, broker and dealer communications programmes.
• Manage external communications budgets and campaign performance.
• Ensure all communications comply with brand and regulatory guidelines.

Skills

B2B marketing

Content creation

Integrated campaigns

Digital marketing

PR & media relations

Stakeholder management

Project management

Job description

Asset Finance International is seeking an External Communications Manager to lead the external communications strategy for a leading international asset finance organisation.

Hybrid role in the UK (Greater London / Surrey), working with the Head of Marketing & Communications to deliver programmes that grow the business and strengthen brand engagement with customers, introducers, brokers and industry stakeholders.