Strategic Events & Partnerships Lead

RBH; Liverpool; On-site; GBP 35,000 - 52,000; Full time

Job summary

Aloft Liverpool is seeking a passionate Event Sales & Partnerships Executive to drive Meetings & Events revenue and build strong local partnerships. You will manage the full sales cycle, develop hotel-led experiences, and collaborate with marketing, operations, and the national sales network to raise the venue's profile.

Responsibilities include reactive and proactive sales, event creation, and post-event analysis to maximise repeat bookings and guest experiences.

Qualifications

• Experience in hotel sales, events, hospitality, or business development.
• Strong organisational skills and attention to detail.
• Experience managing Meetings & Events enquiries from enquiry through to delivery.
• Exceptional relationship-building and networking skills.
• Confident in cold calling and proactive prospecting.
• Creative in developing revenue-generating events.
• Strong commercial awareness and results-driven mindset.
• Excellent communication and presentation skills.

Responsibilities

• Lead Meetings & Events sales management and manage enquiries across channels.
• Develop local partnerships and community engagement to drive bookings.
• Plan and deliver in-house hotel-led events and revenue-generating experiences.
• Proactively identify corporate and agency opportunities and conduct sales calls.
• Collaborate with marketing and F&B teams to promote events and partnerships.
• Maintain CRM records, analyse performance, and report on revenue trends.
• Support the sales strategy and align with the General Manager and national network.

Skills

Event sales

Partnerships

Account management

Cold calling

CRM systems

PMS/CRM

Tools

Opera PMS

Job description

Aloft Liverpool is seeking a passionate Event Sales & Partnerships Executive to drive Meetings & Events revenue and build strong local partnerships. You will manage the full sales cycle, develop hotel-led experiences, and collaborate with marketing, operations, and the national sales network to raise the venue's profile.

Responsibilities include reactive and proactive sales, event creation, and post-event analysis to maximise repeat bookings and guest experiences.