Strategic Data Leader for Growth

Octopus Group; Greater London; Hybrid; GBP 120,000 - 180,000; Full time

Benefits offered by this job

27 days holiday

Matched contributory pension

Private medical care

Flexible working

Long-service sabbaticals

Health cash plan

Life assurance

Childcare vouchers

Eye tests included

New business and employee finder’sFees

Job summary

Octopus Group seeks a Head of Data Strategy to lead the integration of data insights across paid media, marketing tech, and client strategies. You will drive data-led decision making, build revenue models, and steer analytics to optimise multi-channel campaigns.

Reporting to Strategy & Planning, you’ll bridge creative, digital, and technology teams, while expanding data capabilities and partnerships. A senior, strategic role with hybrid working options and a competitive benefits package.

Qualifications

• Experience connecting data and insights from multiple digital channels to understand the customer journey and support decision-making.
• Experience marrying digital analytics with business needs to drive client outcomes.
• Evidence of integrating multiple data sources to tell a full digital performance story.

Responsibilities

• Grow Octopus Group’s net revenues from Paid Media and develop new revenue models and partnerships.
• Oversee client strategy and execution for Paid Media within Brand to Sales programmes.
• Support agency innovation, including Brand to Sales Dashboard and new data-led services.
• Lead social listening and influencer campaigns with benchmarking research and data use.
• Champion Best Practice techniques across email, SEM, SEO, paid and social channels.
• Understand campaign objectives and capture data to inform optimization and lead nurture.

Skills

Data strategy

Analytics insight

Lead generation

ABM programmes

PPC

UK B2B audience

Communication

Project management

Data-driven decisions

Tools

Google Analytics

Marin

Marketo Revenue Cycle Analytics

Salesforce reports

Tableau

Job description

Octopus Group seeks a Head of Data Strategy to lead the integration of data insights across paid media, marketing tech, and client strategies. You will drive data-led decision making, build revenue models, and steer analytics to optimise multi-channel campaigns.

Reporting to Strategy & Planning, you’ll bridge creative, digital, and technology teams, while expanding data capabilities and partnerships. A senior, strategic role with hybrid working options and a competitive benefits package.