Strategic Category Marketing Lead — Self-Gifting

GODIVA Chocolatier Inc; Chiswick; On-site; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Annual incentive plan

Health cash plan

Private medical insurance

Enhanced parental leave

Stakeholder pension scheme

Life assurance cover

25 days + bank holidays

Holiday enhancement scheme

Volunteering day

Cycle to work

Discounted gym membership (Chiswick)

Job summary

Godiva Chocolatier is seeking a Category Marketing Manager for Self-Gifting & Impulse to translate category strategy into actionable portfolio plans and market initiatives. You will work closely with the Head of Self-Gifting & Impulse to drive penetration, frequency and relevance across self-treat and impulse occasions.

You will develop category recommendations, deliver innovation projects, strengthen portfolio effectiveness and enable global execution through strategic analysis and

Qualifications

• Experience in FMCG marketing, category management, portfolio management, innovation or a related commercial function.
• Strong analytical and strategic thinking with the ability to translate data into actionable recommendations.
• Experience managing multiple projects and stakeholders in a fast-paced environment.
• Commercial acumen with understanding of category growth drivers, business case development and portfolio performance.
• Strong communication and presentation skills with ability to influence cross-functional stakeholders.
• Experience collaborating across Marketing, Insights, R&D, Supply Chain and Commercial teams.
• Highly organized with attention to detail and demonstrated ownership, curiosity and resilience.

Responsibilities

• Support the development and execution of category strategies, annual operating plans and growth initiatives for Self-Gifting & Impulse.
• Conduct category, consumer, shopper and competitor analysis to identify growth opportunities and support strategic recommendations.
• Lead and coordinate selected innovation and renovation projects from concept to launch readiness across cross-functional teams.
• Support development and maintenance of portfolio architecture frameworks, ensuring clear roles for product formats and platforms.
• Build consumer and occasion insights around self-treat, self-reward, emotional indulgence, impulse and sharing behaviours to inform category decisions.
• Develop category business cases, commercial recommendations and investment proposals to support profitable growth.
• Partner with regional and local market teams to provide category toolkits, launch materials, presentations and activation support.
• Define category and product communication requirements with Brand and Design teams.
• Support governance processes, including category boards, innovation reviews and performance review forums.
• Monitor category performance, track project delivery and optimize to improve business outcomes.

Skills

Analytical thinking

Strategic thinking

Project management

Cross-functional collaboration

Communication skills

Organization

Ownership & learning agility

Job description

Godiva Chocolatier is seeking a Category Marketing Manager for Self-Gifting & Impulse to translate category strategy into actionable portfolio plans and market initiatives. You will work closely with the Head of Self-Gifting & Impulse to drive penetration, frequency and relevance across self-treat and impulse occasions.

You will develop category recommendations, deliver innovation projects, strengthen portfolio effectiveness and enable global execution through strategic analysis and