Category Marketing Manager: Self-Gifting & Impulse Growth

pladis Foods Limited; Greater London; On-site; GBP 70,000 - 110,000; Full time

Benefits offered by this job

Annual incentive plan

Private medical insurance

Enhanced parental leave

Pension scheme

Volunteer day

Cycle to work

Discounted gym membership

Employee assistance program

Job summary

Godiva is seeking a Category Marketing Manager, Self-Gifting & Impulse to translate category strategy into actionable portfolio, innovation and market plans across global markets. You will help drive penetration, frequency and relevance across self‑treat, impulse, sharing and premium occasions.

Working with the Head of Self‑Gifting & Impulse, you will develop category recommendations, lead cross‑functional projects, and build tools and communications to support launches and performance reviews.

Qualifications

• Essential experience in FMCG marketing, category management, portfolio management, or related commercial function.
• Strong analytical and strategic thinking; translate data into actionable recommendations.
• Experience managing multiple projects and stakeholders in fast-paced environments.
• Commercial acumen with understanding of category growth drivers and portfolio performance.
• Strong communication and presentation skills; able to influence cross-functional teams.
• Experience collaborating with Marketing, Insights, R&D, Supply Chain and Commercial teams.
• Highly organized with attention to detail; demonstrates ownership and resilience.
• Desirable experience within premium food, confectionery, snacking or related consumer goods.
• Experience in global or regional marketing environments and cross-market collaboration.
• Experience supporting innovation pipelines and product launches.
• Knowledge of consumer and shopper research methodologies and demand-space analysis.
• Experience in portfolio architecture, category strategy or assortment optimization.
• Familiarity with premiumisation, self-gifting, impulse or everyday consumption occasions.
• Experience working in matrix organisations with stakeholders without direct authority.

Responsibilities

• Support the development and execution of category strategies and annual operating plans for Self-Gifting & Impulse.
• Conduct category, consumer, shopper and competitor analysis to identify growth opportunities and support strategic recommendations.
• Lead selected innovation and renovation projects from concept through to launch readiness across cross-functional teams.
• Support the development and maintenance of portfolio architecture frameworks and product formats.
• Build consumer and occasion insights around self-treat, self-reward, emotional indulgence, impulse and sharing behaviours.
• Develop category business cases, commercial recommendations and investment proposals.
• Partner with regional and local market teams to provide category toolkits, launch materials, and activation support.
• Define category and product communication requirements with Brand and Design teams.
• Support governance processes, including category boards and performance review forums.
• Monitor category performance, track project delivery and recommend optimisation opportunities.

Skills

FMCG marketing

Category management

Portfolio management

Innovation

Cross-functional collaboration

Analytical thinking

Strategic thinking

Stakeholder management

Communication skills

Job description

Godiva is seeking a Category Marketing Manager, Self-Gifting & Impulse to translate category strategy into actionable portfolio, innovation and market plans across global markets. You will help drive penetration, frequency and relevance across self‑treat, impulse, sharing and premium occasions.

Working with the Head of Self‑Gifting & Impulse, you will develop category recommendations, lead cross‑functional projects, and build tools and communications to support launches and performance reviews.