Strategic Campaign Marketing Lead – IT & Cyber Security

Xperience Group; United Kingdom; Hybrid; GBP 60,000 - 80,000; Full time

Benefits offered by this job

Private Medical Insurance

Hybrid Working

Pension Scheme

Death in Service Benefit

Birthday Leave

Employee Referral Bonus £1500

Job summary

Xperience is seeking a Senior Campaign Marketing Manager to own the planning and delivery of integrated campaigns for Managed IT and Cyber Security. You will generate qualified pipeline from new prospects in the SME market and from existing customers, while line-managing a Comms and Marketing Executive.

You will work closely with Sales and account management to align campaigns with priorities and with the digital team to support across search, paid and social.

Qualifications

• Four or more years in B2B marketing with direct ownership of multi-channel campaigns.
• Experience marketing managed IT services or cyber security services at MSPs MSSPs or IT services providers.
• Hands-on experience with Dynamics 365 Customer Insights – Journeys and building segments.

Responsibilities

• Own the Managed IT and Cyber Security campaign plan and its delivery across email, digital, events and outbound; cover new business and existing customer growth.
• Build and run campaigns in marketing automation platform; include segmentation, email journeys, nurture programmes and sales follow-up workflows.
• Run webinars and events calendar; plan and execute in-person events and partner-funded activity.
• Manage co-marketing with vendors; handle Market Development Funds applications and evidence submissions.
• Coordinate with commercial leadership and account management to align campaigns with targets and cross-sell priorities.
• Manage campaign budget; report spend, pipeline contribution and ROI to Head of Marketing.
• Line-manage and coach a Comms and Marketing executive; ensure high delivery quality and growth.
• Collaborate with digital team to support SEO, PPC, paid social and analytics.
• Share insights on managed services market with marketing, commercial and product teams.
• Help build lead management and reporting framework from inquiry to revenue.

Skills

B2B marketing

Multi-channel campaigns

Webinars & events

Dynamics 365 Journeys

Line management

Vendor co-marketing

Market Development Funds

Marketing automation

Tools

Dynamics 365 Journeys

HubSpot

Job description

Xperience is seeking a Senior Campaign Marketing Manager to own the planning and delivery of integrated campaigns for Managed IT and Cyber Security. You will generate qualified pipeline from new prospects in the SME market and from existing customers, while line-managing a Comms and Marketing Executive.

You will work closely with Sales and account management to align campaigns with priorities and with the digital team to support across search, paid and social.