Strategic Branded Entertainment Lead

WPP Media Limited; Greater London; Hybride; GBP 70 000 - 110 000; Plein temps

Avantages offerts par ce poste

Medical insurance

Retirement plans

Vision & dental insurance

Paid time off

Mental health days

Hybrid work model

Résumé du poste

WPP Media Limited in London seeks a Manager, Creative Strategy – Sports & Entertainment to lead strategic development, delivery, and integration of branded entertainment across client portfolios. You’ll bridge media, culture and storytelling, connecting brands to platforms, talent, and IP shaping today’s entertainment landscape.

You will work with senior leadership and external partners to respond to complex briefs—from linear to streaming and talent-led partnerships—balancing creative ambition

Qualifications

• Solid experience in branded entertainment, content partnerships, media production, or creative agency environments.
• Proven track record of managing end-to-end execution of branded entertainment properties with major broadcasters, platforms, or digital creators.
• Strong commercial acumen with experience negotiating content production deals, rights structures, and platform partnerships.
• Deep fluency across the contemporary entertainment landscape—from traditional TV/streaming formats to social video ecosystem dynamics.
• A strong, active network across production companies, media owners, platforms, and talent management agencies.
• Exceptional presentation, narrative building, and client relationship management skills.
• Collaborative mindset with a demonstrated ability to navigate complex matrix organizations.

Responsabilités

• Drive the implementation of the WPP Media’s S&E Branded Entertainment proposition across agency teams and client accounts.
• Act as the strategic lead on key client briefs, translating brand challenges into innovative, culturally relevant entertainment strategies.
• Identify emerging trends across streaming, the creator economy, gaming, and sports, converting them into actionable opportunities for clients.
• Oversee the ideation, pitching, and packaging of entertainment formats, including long-form documentary storytelling, streaming partnerships, and influencer-led digital series.
• Bridge client objectives with external creative partners, studio executives, streamers, and talent to co-develop compelling IP.
• Lead commercial deal structuring, contract negotiations, and rights management to ensure brand investments yield strong value and reach.
• Cultivate and maintain strong working relationships with key entertainment platforms (Netflix, Amazon, Sky, YouTube, TikTok, Meta, Spotify, etc.), production companies, and distributors.
• Harness WPP’s network scale to secure premium access to talent, IP, and exclusive partnership opportunities.
• Collaborate with internal talent and influencer practices to seamlessly integrate creator and celebrity partnerships into broader campaign architectures.
• Partner directly with media and creative agency leads and others to embed branded entertainment into core client strategy.
• Act as a subject matter expert and advocate for entertainment as a critical strategic growth lever within broader media plans.
• Implement toolkits, pitch templates, and operational best practices to elevate content standards across the network.
• Apply robust measurement frameworks to live campaigns to track audience engagement, brand lift, and business outcomes.
• Partner with data and insights teams to analyze campaign performance, synthesizing learnings to demonstrate ROI and inform future client strategy.

Connaissances

Branded entertainment

Content partnerships

Media production

Creative agency experience

Commercial acumen

Presentations & client relations

Network across production companies

Description du poste

WPP Media Limited in London seeks a Manager, Creative Strategy – Sports & Entertainment to lead strategic development, delivery, and integration of branded entertainment across client portfolios. You’ll bridge media, culture and storytelling, connecting brands to platforms, talent, and IP shaping today’s entertainment landscape.

You will work with senior leadership and external partners to respond to complex briefs—from linear to streaming and talent-led partnerships—balancing creative ambition