Strategic Brand & External Communications Leader

Affinity Water; Hatfield; On-site; GBP 85,000 - 115,000; Full time

Benefits offered by this job

Car allowance

Office in Hatfield

Learning & development

Senior Manager bonus scheme

Annual leave 26-30 days

Celebration Day

Double match pension

Family benefits

Menopause policy

Wellbeing Centre

Tap4Perks discounts

Affinity days for volunteering

Life Assurance

Job summary

Affinity Water seeks a Head of External Communications & Media to lead brand strategy and customer-facing communications. You will shape a trusted voice across campaigns, events, digital content, and channels, reporting to the Director of Customer Experience.

A team of ~18 colleagues supports delivering consistent, customer-centric messaging. You will drive governance, use data insights to improve impact, and collaborate with senior leaders to protect and grow the brand.

Qualifications

• Senior leadership in brand, marketing, events, or customer communications.
• Strong digital, social media, and campaign experience.
• Excellent written, editorial, and presentation skills.
• Experience influencing Executive and Board-level stakeholders.
• Passion for customers, sustainability, and organisational purpose.

Responsibilities

• Define and manage brand strategy, tone of voice, and voice of the customer across all external communications.
• Ensure communications are consistent, accessible, and mapped to customer journeys.
• Lead campaigns, events, digital content, and social communications that build engagement and trust.
• Collaborate with senior leaders and manage external agencies to deliver high-quality campaigns.
• Maintain governance frameworks and use data and insight to drive continuous improvement.
• Participation on Emergency Controller standby rota.

Skills

Senior leadership

Digital & social

Campaign management

Editorial skills

Stakeholder management

Data-driven decisions

Customer focus

Strategic thinking

Job description

Affinity Water seeks a Head of External Communications & Media to lead brand strategy and customer-facing communications. You will shape a trusted voice across campaigns, events, digital content, and channels, reporting to the Director of Customer Experience.

A team of ~18 colleagues supports delivering consistent, customer-centric messaging. You will drive governance, use data insights to improve impact, and collaborate with senior leaders to protect and grow the brand.