Strategic B2B Marketing Lead for Caterers (Remote UK)

ParentPay; United Kingdom; Remote; GBP 40,000 - 60,000; Full time

Job summary

A leading educational technology company is seeking a Marketing Manager to develop and execute vertical-specific campaigns aimed at schools, councils, and caterers. The ideal candidate will have a strong background in B2B marketing and campaign management. Responsibilities include creating a marketing plan, developing messaging strategies, and aligning campaigns with sales goals. This remote role offers the chance to make a substantial impact on awareness and engagement across the education sector.

Qualifications

• Strong track record in B2B marketing with expertise in vertical marketing.
• Experience with end-to-end campaign programmes and ABM.
• Excellent written and verbal communication skills.

Responsibilities

• Create and manage a six-month vertical marketing plan.
• Develop sector-specific messaging and targeted campaigns.
• Align campaign themes with sales plans and integrate feedback.

Skills

B2B marketing

Campaign management

Stakeholder management

Data-driven optimization

Storytelling

Job description

A leading educational technology company is seeking a Marketing Manager to develop and execute vertical-specific campaigns aimed at schools, councils, and caterers. The ideal candidate will have a strong background in B2B marketing and campaign management. Responsibilities include creating a marketing plan, developing messaging strategies, and aligning campaigns with sales goals. This remote role offers the chance to make a substantial impact on awareness and engagement across the education sector.