Catering Marketing Manager - B2B (Foodservice)

MacGregor Black; Huddersfield; On-site; GBP 31,000 - 41,000; Full time

Job summary

MacGregor Black is partnering with a leading UK foodservice business to recruit a Catering Marketing Manager, based in Huddersfield. The role owns the B2B marketing strategy for a growing division, delivering activity that drives commercial growth and customer engagement.

You will collaborate with Sales, Trading, Category and Operations to tailor campaigns and ensure measurable ROI. You will deliver multi-channel campaigns across digital, print and in‑branch channels, manage budgets, and support

Qualifications

• Experience in a B2B marketing role within foodservice, wholesale, hospitality or FMCG.
• Ability to develop and execute commercially focused marketing campaigns.
• Strong understanding of trade marketing and customer journey planning.
• Experience supporting sales teams with effective marketing collateral and lead generation.
• Knowledge of both digital and traditional marketing channels.
• Experience managing content creation across multiple platforms.
• Comfortable working cross-functionally with Sales, Commercial, Trading and Operations teams.
• Strong stakeholder management and project management skills.
• Excellent communication, copywriting and presentation skills.
• Experience managing marketing budgets and measuring campaign effectiveness.

Responsibilities

• Develop and deliver customer-focused B2B marketing plans across multiple customer segments.
• Create and execute annual trade marketing and promotional calendars.
• Plan and deliver integrated marketing campaigns across digital, print and in-branch channels.
• Monitor and optimise the performance of eCommerce channels, including website and app activity.
• Support major trade events, supplier exhibitions and customer engagement initiatives.
• Use customer insight and commercial data to shape future marketing activity.
• Produce engaging sales collateral, POS materials and marketing content that supports commercial teams.
• Work closely with Sales, Trading and Operations to align activity with business priorities.
• Manage external suppliers and agency relationships where required.
• Measure campaign performance and recommend continuous improvements to maximise ROI.
• Support budget management and ensure marketing spend delivers commercial value.

Skills

B2B marketing

Campaign development

Trade marketing

Lead generation

Multi-channel marketing

Stakeholder management

Project management

Copywriting

Budget management

Job description

MacGregor Black is partnering with a leading UK foodservice business to recruit a Catering Marketing Manager, based in Huddersfield. The role owns the B2B marketing strategy for a growing division, delivering activity that drives commercial growth and customer engagement.

You will collaborate with Sales, Trading, Category and Operations to tailor campaigns and ensure measurable ROI. You will deliver multi-channel campaigns across digital, print and in‑branch channels, manage budgets, and support