Strategic Account Manager

Loom Digital | B Corp; West of England; On-site; GBP 45,000 - 52,000; Full time

Job summary

Join a B Corp to lead as a Strategic Account Manager, orchestrating multi-channel marketing strategies and superior client relations. This role is pivotal in integrating various marketing channels to deliver impactful results and enhance client success. Candidates with over 5 years of marketing experience are encouraged to apply.

Benefits

25 days holiday plus additional days for service

Company performance-related bonus

Paid day off for birthdays

Flexible employee wellness benefits

Enhanced maternity & paternity leave

Qualifications

• 5+ years’ experience in a marketing role required.
• Role entails working with multiple clients and managing relationships.
• Must possess strategic thinking for multi-channel marketing strategies.

Responsibilities

• Plan and manage account deliverables while maintaining client relationships.
• Coordinate with channel specialists to ensure project success.
• Provide performance reports and strategic input on multi-channel marketing initiatives.

Skills

Client management

Communication

Analytical thinking

Project management

Understanding of digital marketing methodologies

Education

5+ years in marketing roles

Agency experience

Tools

GA4

Search Console

Google Ads

Meta Ads

Job description

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Join to apply for the Strategic Account Manager role at Loom Digital | B Corp

We’re looking for an experienced account manager or planner with a strategic mind to work in our integrated division. This role will be key to establishing strong relationships with our multi-channel clients, as well as optimising our internal processes and managing a number of channel specialists to ensure work is delivered within structured timelines and at the highest quality.

This role sits within ournew multi-channelteam here at Loom Digital. We believe that digital marketing is at its most powerful when channels work together strategically to achieve business goals. Our multi-channel division is responsible for building long-term, market-leading strategies that encompass paid media, SEO, content and data in order to achieve excellent results for clients. Once a strategy is developed, delivered and agreed, our strategists and account managers ensure it is executed to the highest standards by our in-house specialists, as well as keeping our clients happy and engaged along the way.

Although this role is grounded in account management, we are looking for someone who has the ability to see the bigger picture. You should have an appetite to learn more about marketing approaches and methodologies. This position will develop into an integral part of our strategy service, and as such we are looking for someone who is ready to upskill and move into a strategy-orientated role. They will play a central role in planning and collating multi-channel strategies, as well as presenting these to clients and adapting when required. With this in mind, a pre-existing knowledge of marketing channels (perhaps from managing projects for clients and assessing performance, or working alongside channel specialists) is important, as well as an interest in marketing trends.

Responsibilities

Account management & project management:

• Account planning: Plan projects & individual deliverables in line with a defined strategy. Carefully balancing budget with client expectations.
• Client management: Work closely with multiple clients, ensuring strong, long-term relationships are established. We pride ourselves on high client retention through listening, active interest, and tailored digital marketing activity to suit their needs, and, as such, we are looking for someone who can deliver and support on a forward-thinking, highly relevant service that adds value.
• Project management: Coordinating deliverables with our channel specialists through project management tool “Teamwork”. This role will be a “go-to” for our channel specialists in terms of project management support, and so we are looking for someone with experience in and an ability to organise multiple marketing experts at once, and ensure they have the time, resources and assets to deliver effective campaigns.
• Delivering success: Ensuring all work delivered helps clients achieve their goals, with the ability to react if and when approaches need to change. You will be the voice of the client in the agency, making sure that all work is in line with your clients’ requirements.
• Reporting on performance: As a performance-based agency, our work is based on effectiveness first. Our account leads deliver critical performance reports to clients on a regular basis to assess success and deliver a proactive outlook and plan for next steps. This role requires an understanding of reporting tools and an eye for opportunities; they will need to work with channel specialists to problem solve and present clear and digestible data to a number of stakeholders.

As part of the Multi-Channel Division:

• Supporting the Integrated Lead: This role will be integral in shaping our new multi-channel service and will assist our Integrated Lead in building out this service and making it a success at the agency as and when required
• Strategy Input: As an account lead, we want this role to have a voice in shaping and overseeing the creation of multi-channel digital marketing strategies that generate exceptional results for our client. As such, the successful applicant will lead workshops, immersion and fact-finding sessions to get to the heart of what matters for our clients, and where growth opportunities can be found. They will then need to work closely with the Integrated Lead and channel specialists to develop a robust strategy to present directly to client stakeholders.

Additional responsibilities:

• Marketing Loom Projects and Services: Help us generate more integrated clients working with our marketing team on thought leadership pieces, etc.
• Forward Thinking and Future-Proofing: We continually evolving as an agency; we’re always trying to give our clients the competitive edge by adopting new and emerging marketing tactics and channels. We may require you to broaden your remit to keep adding value and making recommendations to clients. This may also require building freelance networks.
• We see embracing AI and marketing technology as a joint responsibility, with everyone needing to play a part in helping define the agency of the future.

Experience:

This role would be ideal for an account manager or planner looking to build on their experience and move into a more strategic position.

• 5+ years’ experience in a marketing role
• Agency experience is desirable
• Client management and relationship building are essential
• Having worked with multiple clients or projects at any one time
• Experience creating thoughtful, long-term marketing campaigns
• Confidently managing multiple stakeholders at different business levels
• Ability to understand stakeholder knowledge base and present coherent and concise performance reports

Skills

• Client management and communication
• Assertive & has the confidence to change if something isn’t working
• Knowledge of platforms – GA4, Search Console, Google Ads, Meta Ads
• Understanding of digital marketing methodologies and landscape
• Team player
• Analytical and thoughtful
• Natural curiosity. Enjoys learning & trying new things
• Forward-thinking

We are a tight-knit team, and so it’s important that you naturally share our internal values:

• Be Connected
• Be Confident

What we offer

We really want our team to love what they do. Our team is our most valuable asset – that’s why employee satisfaction is at the heart of everything. We’re proud to have a supportive work environment that believes in a healthy work/life balance, so everyone can thrive and be the best they can be.

Loom HQ is based in central Bristol (right next to Temple Meads station). We’re an office-first agency, but you have the option to work from home for up to 50% of the time.

Office working is essential during your training and onboarding.

As well as a competitive salary and an agency performance-related bonus, you’ll also get the recognition, rewards and benefits you deserve when you work at Loom. We’re dedicated to finding the balance between profit and purpose. As a company, we always strive to do good for our team, our clients and the world around us.

• Competitive salary (DOE)
• 25 days holiday per year plus 1 extra day for each year of service, capped at 32
• Company annual bonus, based on agency performance
• Paid day off for your birthday
• Christmas office closure
• Company pension
• Enhanced maternity & paternity leave (minimum service length required)
• Personal development support, individual training budget & mentor scheme
• Involvement in our BCorp commitments
• Flexible employee wellness benefits including private medical insurance, gym membership, dental plan or monthly massages
• 4.5-day working weeks in the summer

Loom Digital is an equal opportunity employer. It is the Company’s policy to ensure that no unlawful discrimination occurs, either directly or indirectly, against any person on the grounds of age, colour, sexual orientation, disability, marital status, race, religion, religious beliefs, nationality or ethnic or national origin.

The Role

• Full time
• Responsible to: Integrated lead

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales and Business Development

• Industries

  Advertising Services

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