Store Leader- Regent Street

Alliance Consumer Growth, LLC; Greater London; On-site; GBP 30,000 - 46,000; Full time

Job summary

SKIMS is seeking an Assistant Store Leader for its flagship environment on Regent Street. You will translate broad retail strategy into in-store execution, guiding Supervisors and Team Members to deliver exceptional customer experiences and drive commercial performance.

The role requires strategic thinking, operational discipline, and people leadership to keep the store performing at a high level while upholding SKIMS standards of service and inclusivity.

Qualifications

• 2–4 years of experience in retail leadership or equivalent

Responsibilities

• Lead with a customer-obsessed mindset, delivering elevated service
• Act as service leader on the floor, model SKIMS standards and coach the team
• Ensure the store floor is staffed, zoned, and operating smoothly during peak periods
• Resolve customer concerns with professionalism and empathy
• Build product knowledge so the team speaks to fit, function, and fabric
• Coach selling behaviours aligning product benefits with customer needs
• Support store KPIs including conversion, AOV, and customer satisfaction
• Partner with Visual Merchandising and Operations to ensure seamless customer journeys
• Lead service-focused training and onboarding for new team members
• Use feedback to enhance the customer experience
• Maintain a strong presence on the sales floor with energy and pace
• Support store initiatives including launches and peak trading periods
• Foster an inclusive and welcoming store environment

Skills

Retail leadership

Customer experience

Service leadership

Team leadership

Communication

Job description

SKIMS is a solutions-oriented brand creating the next generation of underwear, loungewear, shapewear, and essentials. We are setting new standards through technically innovative, comfort-driven products with elevated design for everybody.

At the intersection of culture, innovation, and commerce, SKIMS is redefining modern apparel. Our teams are built on creativity, collaboration, and operational excellence, and we are committed to fostering an inclusive, high-performance environment where ambitious, curious individuals can do the best work of their careers.

Assistant Store Leaders play a key role in delivering an elevated retail experience while driving operational excellence and commercial performance. In flagship environments such as Regent Street, Assistant Store Leaders partner closely with the Store Leader to translate broader retail strategy into strong in-store execution.

This role requires a balance of strategic thinking, operational discipline, and people leadership to ensure the store performs at the highest level while delivering an exceptional customer experience.

Strategic Leadership In a flagship environment, Assistant Store Leaders operate with the mindset of a Store Leader within a smaller footprint. They support the development and execution of store strategies aligned with broader retail priorities while ensuring a best-in-class service experience for every customer.

Team Leadership & Escalation Ownership Assistant Store Leaders provide leadership to Supervisors and Team Members and serve as the first point of escalation for customer, operational, and team-related matters. They model exceptional service behaviors while fostering a culture of accountability, purpose, and belonging.

Building High-Performing, Inclusive Teams Assistant Store Leaders support the development of diverse, high-performing teams through inclusive leadership, coaching, and clear expectations that empower team members to deliver exceptional service.

Operational Excellence & Compliance Assistant Store Leaders maintain accountability for operational excellence across the store. They ensure company policies, safety standards, and loss prevention protocols are upheld while protecting company assets in a high-volume retail environment.

Cross-Functional Partnership Strong communication and stakeholder management are essential. Assistant Store Leaders partner with Retail Operations, Visual Merchandising, Allocation, and People & Culture to ensure store execution aligns with company priorities and brand standards.

Customer Experience Assistant Store Leader The Customer Experience Assistant Store Leader owns the in-store service experience and ensures every customer interaction reflects the SKIMS brand.

This role focuses on building a service culture that prioritizes connection, product expertise, and seamless customer journeys. Through strong floor leadership and coaching, this role drives service standards that support both customer loyalty and commercial performance.

Key Responsibilities

• Lead with a customer-obsessed mindset, ensuring every guest receives an elevated and personalized service experience
• Act as the service leader on the floor, modeling SKIMS service standards and coaching the team in real time
• Ensure the store floor is consistently staffed, zoned, and operating smoothly during peak traffic periods
• Resolve customer concerns with professionalism, empathy, and strong problem-solving skills
• Build a culture of product expertise, ensuring the team confidently speaks to fit, function, and fabric
• Coach selling behaviors that connect product benefits with customer needs
• Support store KPIs including conversion, average transaction value, and customer satisfaction
• Partner with Visual Merchandising and Operations leaders to maintain a seamless customer journey across the store
• Lead service-focused training and onboarding to ensure new team members are confident in SKIMS service standards
• Use customer feedback and store insights to identify opportunities to enhance the customer experience
• Maintain a strong presence on the sales floor, leading with energy, pace, and confidence
• Support key store initiatives including product launches, marketing activations, and peak trading periods
• Foster an inclusive and welcoming store environment where all customers feel valued and supported

Skills, Knowledge and Expertise

• 2–4 years of experience in retail leadership with a strong focus on customer experience or service leadership
• Proven ability to drive sales through strong service standards and customer engagement
• Deep understanding of customer service principles and luxury or premium retail environments
• Strong leadership and coaching skills that motivate teams to deliver exceptional experiences
• Confident communicator able to provide clear direction and feedback
• Strong problem-solving abilities and the ability to handle customer escalations effectively
• Passion for the SKIMS brand and ability to represent our values in every interaction
• Ability to stand and remain active throughout the scheduled shift
• Ability to lift up to 40 pounds and move throughout all areas of the store
• Full-time availability including evenings, weekends, holidays, and overtime