Store Leader- Regent Street

SKIMS; Greater London; On-site; GBP 32,000 - 46,000; Full time

Job summary

SKIMS is seeking a Customer Experience Assistant Store Leader in London to elevate service standards and drive commercial performance on the shop floor. You will lead with energy, coach the team, and ensure an exceptional customer journey across all touchpoints.

In this role you’ll partner with Visual Merchandising and Operations, build inclusive teams, and translate broader retail strategies into in-store execution that reflects the SKIMS brand and delivers memorable experiences for every guest.

Qualifications

• 2–4 years of retail leadership experience.
• Strong focus on customer experience or service leadership.
• Experience in luxury or premium retail environments.

Responsibilities

• Lead with a customer-obsessed mindset, ensuring every guest receives an elevated and personalized service experience.
• Act as the service leader on the floor, modeling SKIMS service standards and coaching the team in real time.
• Ensure the store floor is consistently staffed, zoned, and operating smoothly during peak traffic periods.
• Resolve customer concerns with professionalism, empathy, and strong problem-solving skills.
• Build a culture of product expertise, ensuring the team confidently speaks to fit, function, and fabric.
• Coach selling behaviors that connect product benefits with customer needs.
• Support store KPIs including conversion, average transaction value, and customer satisfaction.
• Partner with Visual Merchandising and Operations leaders to maintain a seamless customer journey across the store.
• Lead service-focused training and onboarding to ensure new team members are confident in SKIMS service standards.
• Use customer feedback and store insights to identify opportunities to enhance the customer experience.
• Maintain a strong presence on the sales floor, leading with energy, pace, and confidence.

Skills

Retail leadership

Customer experience

Team coaching

Luxury retail

Job description

SKIMS is a solutions-oriented brand creating the next generation of underwear, loungewear, shapewear, and essentials. We are setting new standards through technically innovative, comfort-driven products with elevated design for everybody. At the intersection of culture, innovation, and commerce, SKIMS is redefining modern apparel. Our teams are built on creativity, collaboration, and operational excellence, and we are committed to fostering an inclusive, high-performance environment where ambitious, curious individuals can do the best work of their careers. Store Leaders play a key role in delivering an elevated retail experience while driving operational excellence and commercial performance. In flagship environments such as Regent Street, Store Leaders partner closely with the Store Director to translate broader retail strategy into strong in-store execution. This role requires a balance of strategic thinking, operational discipline, and people leadership to ensure the store performs at the highest level while delivering an exceptional customer experience.

Strategic Leadership

Team Leadership & Escalation Ownership

Building High-Performing, Inclusive Teams

Operational Excellence & Compliance

Cross-Functional Partnership

Customer Experience Assistant Store Leader

The Customer Experience Store Leader owns the in-store service experience and ensures every customer interaction reflects the SKIMS brand. This role focuses on building a service culture that prioritizes connection, product expertise, and seamless customer journeys. Through strong floor leadership and coaching, this role drives service standards that support both customer loyalty and commercial performance.

Key Responsibilities

• Lead with a customer-obsessed mindset, ensuring every guest receives an elevated and personalized service experience
• Act as the service leader on the floor, modeling SKIMS service standards and coaching the team in real time
• Ensure the store floor is consistently staffed, zoned, and operating smoothly during peak traffic periods
• Resolve customer concerns with professionalism, empathy, and strong problem-solving skills
• Build a culture of product expertise, ensuring the team confidently speaks to fit, function, and fabric
• Coach selling behaviors that connect product benefits with customer needs
• Support store KPIs including conversion, average transaction value, and customer satisfaction
• Partner with Visual Merchandising and Operations leaders to maintain a seamless customer journey across the store
• Lead service-focused training and onboarding to ensure new team members are confident in SKIMS service standards
• Use customer feedback and store insights to identify opportunities to enhance the customer experience
• Maintain a strong presence on the sales floor, leading with energy, pace, and confidence
• Support key store initiatives including product launches, marketing activations, and peak trading periods
• Foster an inclusive and welcoming store environment where all customers feel valued and supported

Skills, Knowledge and Expertise

• 2–4 years of experience in retail leadership with a strong focus on customer experience or service leadership
• Proven ability to drive sales through strong service standards and customer engagement
• Deep understanding of customer service principles and luxury or premium retail environments
• Strong leadership and coaching skills that motivate teams to deliver exceptional experiences