Store Leader

Positive Retail; Greater London; On-site; Full time

Job summary

Positive Retail is seeking a Dalston Store Lead to champion our values while driving sales. This mid-senior level role focuses on people management, product presentation, and environmental awareness, ensuring a vibrant store atmosphere. The ideal candidate will inspire their team and engage customers meaningfully, contributing to our mission as a B Corps-certified company.

Benefits

20% Staff Discount

10% Discount at Haeckels

Qualifications

• Strong leadership skills with integrity and empathy.
• Intuitive understanding of customer engagement.
• Ability to maintain high visual standards in retail.

Responsibilities

• Lead and motivate the store team to achieve high standards.
• Ensure the store maintains a premium visual presentation.
• Engage customers on sustainability and retail challenges.

Skills

Leadership

Visual Merchandising

Customer Engagement

Team Motivation

Job description

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Job Description: Dalston Store Lead

Positive Retail is a B Corps-certified company built on a foundation of disruptive change. Our people are central to that mission—we’re a team of retail activists.

This role requires a heart-led individual who can champion our values while driving sales with both passion and purpose.

The responsibilities are structured around the four pillars of our business: People, Product, Planet, and Profit.

People

• This role calls for a heart-led individual with a strong backbone—someone who can lead with integrity, inspire their team, energise the store, connect meaningfully with customers, and champion our values with drive and purpose.
• You must have an intuitive understanding of humans and how they operate. It’s about reading the energy of everyone who walks into the store, responding appropriately, and bringing good vibes, compassion, and fun. People remember how you make them feel.
• As the lead for the store, you’ll be responsible for the team—motivating them, treating them with fairness and empathy, and ensuring they perform to Positive Retail’s high standards.
• Just as understanding others is vital, so too is understanding yourself. We lead ourselves every day, and how you choose to show up matters deeply.
• Above all, be a solid, good egg—someone who takes pride in their work and who the company is proud to have on board (and vice versa)
• You will run the rota for the store.

Product

• Our stores look fantastic—a result of great taste, vibrant energy, and sensible thinking. As store lead, you’ll be responsible for maintaining this high visual standard at all times. A strong visual merchandising (VM) skillset is essential.
• Displays are arranged by colour palette, and it’s your responsibility to ensure the shop always feels premium, curated, and cohesive.
• Positive Retail is proud to partner with exceptional brands like Universal Works, Margaret Howell, and Aligne. This role requires a solid understanding of each brand’s identity and values, so you can confidently communicate this to customers.
• Non-clothing brands—beauty, books, jewellery, and more—also deserve care and attention. Staying on top of stock levels and flagging replenishment needs to HQ in good time is a key part of the job

Planet

• We’re all aware of the urgent challenges our world is facing—and the fashion and retail industries carry a significant share of responsibility. Understanding why change is needed is essential to what we do at Positive Retail.
• This role requires a broad awareness of the problems within the retail system, as it’s vital to be able to engage customers meaningfully on these topics. We are both disruptors and educators—our job is 50% selling, 50% educating.
• An understanding of how retail has shifted over the last 20 years, and how Positive Retail fits into that change, is key to the mission.
• To help build this awareness, every team member receives a copy of Consumed by Aja Barber—our core critical text.
• We also share updates, hot topics, and cultural conversations in our store WhatsApp group to keep everyone connected and informed.

Profit (trade)

• We're here to take pride in creating something new in retail—delighting customers with brilliant experiences while staying true to the mission of the business. At the same time, we must ensure the business remains profitable.
• This role requires a solid understanding of how your store is trading. What’s working? Where are the opportunities? What’s the balance between clothing and non-clothing product mixes?
• You’ll be expected to analyse and interpret weekly and monthly figures, forming your own view of performance.
• A grasp of the wider business context and how your store contributes to it is essential. Quarterly PR leadership meetings will take place at HQ, where trade performance is reviewed, insights are shared across stores, and plans for the future are shaped collaboratively.

Working Conditions

Hours: 4-5 days per week (shop hours to be determined) Weekends required

Salary: £15/hr (we are a living wage employer)

Work Environment: Dalston store, 58 Dalston Lane, E8 3AH, London. Quarterly Head Office visits at 22-23 Cecil Square, Margate.

Benefits

• Staff Discount - 20% off in store, 10% off Haeckels

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales and Business Development

• Industries

  Retail Apparel and Fashion

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