Staff Researcher

Webflow; Remote; GBP 141,000 - 204,000; Full time

Job summary

A leading tech company is seeking a Staff Researcher to drive strategic mixed-methods research. This remote-first role will enable you to shape product strategies through deep insights. You'll lead complex studies, utilize AI in your workflow, and mentor junior researchers in both qualitative and quantitative methods. Applicants should have over 8 years of experience in user research or a related field and a proven track record in managing high-impact studies. The company offers an inclusive culture and competitive benefits.

Benefits

Health coverage

401(k) with employer match

Paid parental leave

Flexible vacation

Annual bonus program

Qualifications

• 8+ years of experience in user research or related field.
• Proven success in complex studies with high ambiguity.
• Skilled in both qualitative and quantitative research methods.

Responsibilities

• Lead strategic mixed-methods research.
• Define learning agendas for product strategy.
• Conduct interviews and analyze data for insights.
• Mentor junior researchers.

Skills

User research

Market research

Mixed-methods research

Quantitative analysis

Qualitative methods

Communication

AI integration in research

Education

Relevant field experience

Tools

Survey design tools

Data analysis software

Job description

At Webflow, we’re building the world’s leading AI‑native Digital Experience Platform, and we’re doing it as a remote‑first company built on trust, transparency, and a whole lot of creativity. This work takes grit, because we move fast, without ever sacrificing craft or quality. Our mission is to bring development superpowers to everyone. From entrepreneurs launching their first idea to global enterprises scaling their digital presence, we empower teams to design, launch, and optimize for the web without barriers. We believe the future of the web, and work, is more open, more creative, and more equitable. And we’re here to build it together.

About the role

• Location: Remote‑first (United States; BC & ON, Canada)
• Full‑time
• Permanent
• Exempt
• Pay ranges:
• United States (USD):
  • Zone A: $161,700 - $204,000
  • Zone B: $151,300 - $191,800
  • Zone C: $141,900 - $179,500
• Canada (CAD): 183,300 - 232,200
• This role is also eligible to participate in Webflow’s company‑wide bonus program. Target amounts are a percentage of base salary and vary by career level. Payouts are based on company performance against established financial and operational goals.

Application deadline: applications accepted on an ongoing basis until position is closed and filled.

Reporting to the Director of Research.

Responsibilities

• Lead complex, strategic mixed‑methods research.
• Own end‑to‑end, multi‑phase research programs addressing ambiguous, high‑impact questions across product pillars.
• Blend qualitative depth with quantitative rigor to generate foundational insights, evaluate product directions, and de‑risk decisions.
• Define learning agendas that shape multi‑quarter product strategy.
• Design advanced quantitative studies.
• Lead high‑signal, statistically robust survey programs, incorporating advanced design and analysis methods and frameworks (e.g., MaxDiff, choice‑based conjoint, pricing studies; market segmentation and clustering; TAM/SAM opportunity sizing).
• Conduct nuanced qualitative research.
• Run in‑depth interviews, concept tests, cognitive walkthroughs, fieldwork, and generative exploration.
• Extract patterns and frameworks that clarify user needs, motivations, and mental models.
• Use qualitative insight to shape survey instruments and interpret quantitative findings.
• Synthesize evidence into strategic insight.
• Frame tradeoffs, risks, and opportunities with clarity and foresight.
• Influence leadership‑level stakeholders through structured insight and principled judgment.
• Elevate research systems, standards, and practice.
• Create and maintain reusable frameworks, templates, taxonomies, and synthesis structures that scale research quality.
• Partner with Research Ops on panel strategy, tooling, governance, and operational excellence.
• Improve quantitative literacy and mixed‑methods capability across the team through mentorship and enablement.
• Drive AI‑native research innovation.
• Use AI as a core part of your workflow — not just for acceleration, but to generate new insight.
• Design hybrid human‑AI workflows that meaningfully transform research throughput, quality, or reach.
• Establish validation guardrails and ethical standards for AI‑assisted analysis.
• Mentor and multiply impact.
• Coach more junior researchers in quant, qual, synthesis, storytelling, and methodological rigor.
• Guide PMs, Designers, and cross‑functional partners in asking better questions and interpreting evidence responsibly.
• Model healthy, values‑aligned research practices at scale.

About you

Requirements:

• 8+ years in user research, market research, consumer insights, behavioral science, or similar mixed‑methods roles.
• Demonstrated success leading complex, multi‑method studies with high ambiguity and high business stakes.

You’ll thrive as a Staff Researcher if you:

• Have astute business acumen and experience conducting research on B2B/SaaS products and business models.
• Are skilled at identifying the most important research topics and articulating the most essential insights, along with their strategic implications.
• Demonstrate mixed‑methods excellence, including:
  • Robust quantitative skills, especially programmatic survey design and data analysis.
  • Dynamic qualitative methods, ranging across the entire product strategy and development lifecycle.
• Have honed exceptional communication and facilitation skills, and the ability to navigate ambiguity and drive alignment.
• Are comfortable influencing senior leaders across Product, Design, Engineering, Data, Marketing, Sales and other cross‑functional groups.
• Lead with an AI‑native mindset:
  • You use AI naturally and responsibly — not as an add‑on, but as a core component of your research workflows.
  • You’re capable of transformative AI usage — inventing or scaling new workflows and helping define org‑wide AI patterns for research.
• Stay curious and open to growth — actively building fluency in emerging technologies like AI to unlock creativity, accelerate progress, and amplify impact.

Our Core Behaviors

• Build lasting customer trust. We build trust by taking action that puts customer trust first.
• Win together. We play to win, and we win as one team. Success at Webflow isn’t a solo act.
• Reinvent ourselves. We don’t just improve what exists, we imagine what’s possible.
• Deliver with speed, quality, and craft. We move fast because the moment demands it, and we do so without lowering the bar.
• Ownership in what you help build. Every permanent Webflower receives equity (RSUs) in our growing, privately held company.
• Health coverage that actually covers you. Comprehensive medical, dental, and vision plans for full‑time employees and their dependents, with Webflow covering most premiums.
• Support for every stage of family life. 12 weeks of paid parental leave for all parents and 6+ weeks of additional paid leave for birthing parents. Plus inclusive care for family planning, menopause, and midlife transitions.
• Time off that’s actually off. Flexible vacation, paid holidays, and a sabbatical program to help you recharge and come back inspired.
• Wellness for the whole you. Access to mental health resources, therapy and coaching.
• Invest in your future. A 401(k) with 100% employer match (up to $6,000/year) in the U.S., and support for retirement savings globally.
• Monthly stipends that flex with your life. Localized support for work and wellness expenses — from Wi‑Fi to workouts.
• Bonus for building together. All full‑time, permanent, non‑commission employees are eligible for our annual WIN bonus program.

Equal Opportunity Statement

At Webflow, equality is a core tenet of our culture. We are an Equal Opportunity (EEO)/Veterans/Disabled Employer and are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. Employment decisions are made on the basis of job‑related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law. Pursuant to the San Francisco Fair Chance Ordinance, Webflow will consider for employment qualified applicants with arrest and conviction records. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Upon interview scheduling, instructions for confidential accommodation requests will be administered.