Sr. Social Media Manager - EWC & ENC

ESL FACEIT Group - EFG; Greater London; On-site; GBP 40,000 - 55,000; Full time

Job summary

ESL FACEIT Group - EFG is looking for a Senior Social Media Manager to lead communications for the Esports World Cup and Esports Nations Cup in Saudi Arabia. The successful candidate will develop social media strategies, engaging with gaming communities and delivering value to fans.

With a focus on cohesive channel strategies, the ideal candidate will have over six years of experience in social media, a strong understanding of the esports market, and excellent English communication skills. A passion for gaming and the community is essential.

Qualifications

• 6+ years of experience in social media or agency work.
• Strong understanding of the esports market landscape.
• Excellent English skills, second language is a plus.

Responsibilities

• Develop and support the social media strategy for Esports World Cup and Esports Nations Cup.
• Drive implementation of social media campaigns.
• Build the channel strategy to ensure high community acquisition.

Skills

Social media strategy

Community engagement

Content creation

Digital marketing

Analytics

Education

Bachelor's degree in Marketing or Communications

Tools

GDrive

Trello

Adobe Photoshop

Adobe Premiere Pro

Sprinklr

Sprout Social

Job description

About the Company

At EFG (ESL FACEIT Group) we create worlds beyond gameplay where players and fans become community. We pride ourselves in having a corporate social responsibility which is that "IT'S NOT GG, UNTIL IT'S GG FOR ALL". We are passionate about the culture we foster that ultimately helps to create and shape the world of esports, gaming tournaments, leagues, events and holistic ecosystems staged for our millions of players, fans and heroes.

Everything we do, from global esports tournaments and community-driven leagues to next-generation platforms and live events, is rooted in our passion, craftsmanship, and culture. With millions of players and fans around the world, we aim to shape the future of esports and gaming by building ecosystems that are inclusive, innovative, and enduring.

Role Overview

As a Senior Social Media Manager, you will manage and shape the overall social media communications and content for the Esports World Cup and Esports Nations Cup, the world's largest gaming and esports event held in Saudi Arabia. You will be in charge of implementing social media content plans and campaign initiatives related to our EWC brand, partner and Clubs, while also collaborating with the Esports World Cup Foundation and internal EFG teams. You have a passion for building cohesive channel strategies to foster communities and deliver value to fans.

Responsibilities

• Develop and support the social media strategy for Esports World Cup and Esports Nations Cup
• Drive implementation of social media campaigns for Esports World Cup and Esports Nations Cup
• Build the appropriate channel strategy to ensure high acquisition and engagement of the community(-ies) and set the editorial line for community-centric communication
• Own and monitor KPIs, and establish their use to drive successful content strategies
• Work with creative team to produce relevant creative and communication assets
• Communicate updates and reports efficiently for internal stakeholders.
• Work cross-functionally with global teams across multiple disciplines and departments including Marketing, Creative, PR, Sales, and others to articulate product and brand vision
• Brief departments, freelancers, and agencies with their scopes of work
• Maintain knowledge of cultural landscape, industry trends, audience needs and interests, to provide relevant content for engagement

Qualifications

• Bachelor's degree with a discipline in Marketing, Communications, or a similar discipline, or equivalent experience in social media or content agency
• 6+ years relevant experience in social media or agency work
• Strong understanding of the esports market landscape
• Excellent English skills (written and spoken), 2nd language is a plus.
• Well-versed in social media, live streaming, digital content, viewer analytics, and audience segmentation
• In-depth knowledge of various social media platforms (e.g. X, Instagram, Facebook, TikTok, Discord)
• Experience working with essential digital tools (GDrive, Trello, Adobe Photoshop/Premiere Pro, etc.) and social media management/analytics tools (Sprinklr, Sprout Social, Brand24, etc.)
• Strong experience in Community or community-related fields, preferably in gaming. Track record of running social media campaigns (organic and paid)
• Experience managing freelance/remote teams and agencies
• Experience working with other creative teams, content producers, media agencies, product management, content creators, external stakeholders
• Experience working with younger audiences in a digital space; experience with esports/gaming or entertainment/sports a plus
• Passion for gaming/esports is a plus

Bonus Soft Skills

• Excellent communication & collaboration skills
• Time and task management
• Expert in teamwork
• Creativity & knowledge of social media/esports trends
• Flexibility, adjusting quickly to new situations or timelines

Equal Opportunity Employer

Firmly rooted in our values, EFG is an affirmative action employer that celebrates being an equal opportunity workplace. Our unwavering commitment to fair employment extends to all individuals, regardless of their race, color, ancestry, religion, sex, national origin, age, sexual orientation, disability, citizenship, marital status, gender identity, or Veteran status.