Senior Product Designer

ESL FACEIT Group - EFG; Greater London; On-site; GBP 65,000 - 85,000; Full time

Job summary

ESL FACEIT Group - EFG is looking for a Senior Product Designer who is passionate about enhancing player experiences across competitive gaming platforms. You will work closely with product teams to ensure designs resonate with real players while advocating for their needs through research and prototyping.

The ideal candidate will have over 5 years of experience, understand the gaming context, and demonstrate a strong ability in user research and design systems.

Qualifications

• 5+ years designing digital products with complex platform work.
• Gamer who understands player experiences and challenges.
• Experience with design systems and user research.

Responsibilities

• Identify opportunities to improve player experiences with product teams.
• Conduct player research to inform design outcomes.
• Design experiences across different game titles and contexts.
• Build prototypes to validate ideas and communicate with stakeholders.

Skills

Designing digital products

User research

Prototyping

Figma

System thinking

Job description

At EFG (ESL FACEIT Group) we create worlds beyond gameplay where players and fans become community. We pride ourselves in having a corporate social responsibility which is that "IT'S NOT GG, UNTIL IT'S GG FOR ALL". We are passionate about the culture we foster that ultimately helps to create and shape the world of esports, gaming tournaments, leagues, events and holistic ecosystems staged for our millions of players, fans and heroes. Everything we do, from global esports tournaments and community-driven leagues to next-generation platforms and live events, is rooted in our passion, craftsmanship, and culture. With millions of players and fans around the world, we aim to shape the future of esports and gaming by building ecosystems that are inclusive, innovative, and enduring.

About FACEIT

FACEIT is the beating heart of competitive online gaming. With over 26 million registered users playing 30 million matches each month, we're the industry leader in competitive play, the platform where players of all levels come to test their skills, climb the ranks, and find their community. We push the limits of technology, ship features that matter, and hold a simple vision: to empower every player to reach their full potential. There's still a lot left to build.

Purpose of role

We're looking for a Senior Product Designer who genuinely cares about players. Not as metrics. As people who queue, compete, win, lose, and keep coming back. Someone who plays, who gets it, and who is driven to close the gap between what the platform is and what it could be.

This role sits at the heart of FACEIT's platform design effort. You'll shape how players experience FACEIT across game contexts, how they connect, compete, and find their place on the platform, and you'll have real influence over where we take it next.

Responsibilities

Get close to the problem

• Work closely with product teams across game contexts and product areas, identifying where the experience falls apart, where the opportunities are, and influencing direction by being closest to the problem.
• Partner with product and engineering from the earliest point, shaping direction before solutions are set, not arriving when the spec is done.

Know who you're designing for

• Conduct player research to build a genuine understanding of who you're designing for: how they play, what motivates them, where the platform lets them down, and what would make them stay.
• Translate player behaviour and data into clear design outcomes, tested and validated with real players through prototyping and usability work.

Design for the player in front of you

• Design experiences that fit the player in front of them, across different game titles, play styles, and social contexts, rather than applying the same solution everywhere.
• Identify and make the case for reducing complexity: competing surfaces, redundant navigation, and cognitive load that gets between players and what they're trying to do.

Make it real

• Build low-fidelity and high-fidelity prototypes to validate ideas with players and communicate decisions to stakeholders.
• Contribute to the design system and play an active role in evolving it; consistency across the platform matters at scale.

Requirements

• 5+ years designing digital products, with a portfolio that shows complex, end-to-end platform work;
• A genuine gamer. You play. You understand what a ranked loss feels like, what makes playing with your team satisfying, and where platforms fail you;
• Systems thinker: you design experiences and journeys, not just screens;
• Research-grounded: you know your players, not just your personas, and you build on behaviour and data, not assumption;
• Expert-level Figma;
• Proven experience working with and contributing to a design system;
• Clear, confident communicator who can defend decisions at a senior level;
• You're comfortable running your own user research to validate design decisions (we're currently using Maze).

Nice to have

• You're already using AI actively in your work, Claude, VSCode with GitHub Copilot, and you're pushing into what's possible. Creating skills and agents, not just using them.

What success looks like

• Platform design quality and coherence: Maintaining and elevating design standards across multiple game contexts and product areas, so the experience holds together at a platform level;
• Player-grounded decision making: Design direction rooted in player research, data, and validated player outcomes;
• Cross-functional influence: Shaping product direction from early in the problem, influencing what gets built and why;
• Design system contribution: Quality, consistency, and adoption of contributions to the shared design system;
• Collaboration and communication: Aligning product, engineering, and leadership around a shared design vision and advocating clearly for player needs.

Firmly rooted in our values, EFG is an affirmative action employer that celebrates being an equal opportunity workplace. Our unwavering commitment to fair employment extends to all individuals, regardless of their race, color, ancestry, religion, sex, national origin, age, sexual orientation, disability, citizenship, marital status, gender identity, or Veteran status.