Sr Product Marketing and Insights Manager, Prime Video Advertising, EU

Amazon Digital UK Limited; London; On-site; GBP 60,000 - 85,000; Full time

Job summary

A leading company in the digital video industry seeks a Sr Product Marketing and Insights Manager for Prime Video Advertising in London. This role involves driving strategic insights and collaborating across multiple teams to enhance sales and marketing efforts. Ideal candidates will have strong analytical abilities and a passion for data-driven decision-making.

Qualifications

• Experience in building and scaling marketing programs.
• Strong analytical and communication skills.
• Proficiency in using data for impact measurement.

Responsibilities

• Collaborate with various teams to support marketing initiatives.
• Develop insights and sales enablement materials.
• Conduct market trend analysis and qualitative/quantitative research.

Skills

Analytical skills

Communication skills

Data-driven marketing

Tools

SQL

AI tools

Job description

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Sr Product Marketing and Insights Manager, Prime Video Advertising, EU, London

Client: Amazon Digital UK Limited

Location: London, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Reference: c5c4983ef8f9

Job Views: 22

Posted: 22.06.2025

Expiry Date: 06.08.2025

Job Description:

Are you interested in helping to shape the future of movies and television? Do you want to help define the next generation of how and what Amazon customers are watching? Prime Video is one of the leading digital video services, available in over 240 countries and territories, offering a vast collection of TV shows and movies, including Originals, Exclusive content, and live sports events. Video Advertising is evolving rapidly as customers shift from traditional linear TV to streaming on connected devices, and Prime Video is a rising player in this space. The team operates in a dynamic, global environment focused on customer-centric innovation.

Prime Video is seeking a Product Marketing & Insights Manager/Advertising Insights Manager to join our growing team in Europe. This role is key in developing customer- and advertiser-led insights to inform Prime Video Ads' strategic positioning across EU markets. You will craft impactful narratives to support the Amazon Ads sales team with data-driven sales enablement materials, focusing on our premium slate of Originals, Library content, FAST channels, and more. This position requires close collaboration across Brand/Events/Content Marketing, PR, Product Management, Ad Sales, Operations, and Amazon MGM Studios. The ideal candidate will have strategic thinking, high-standard execution, strong communication skills, and enthusiasm for data-driven marketing. You will work independently to deliver high-quality outputs that significantly impact Amazon’s fast-growing business, blending analytical rigor, customer focus, and marketing creativity.

Key job responsibilities

• Collaborate with Product Marketing, Ad sales, GTM, and insights teams to define and execute insights supporting sales and marketing initiatives.
• Partner with regional and global Prime Video Advertising marketing teams to define positioning and messaging.
• Develop scalable processes for delivering insights and sales enablement materials related to Prime Video content and services.
• Identify and validate third-party data sources, manage vendor partnerships, and develop scaled solutions for insights sharing.
• Coordinate with global teams to build insights and communication plans for B2B events.
• Create compelling content to demonstrate use cases and value propositions to customers.
• Conduct market trend analysis and stay updated on industry innovations.
• Perform qualitative and quantitative research on advertiser preferences and industry landscape.
• Design consumer surveys to gather feedback on products and brand perception.
• Monitor and measure advertiser satisfaction and loyalty.
• Create detailed profiles of target advertising customers.
• Build measurement frameworks to evaluate ROI from sales and event activations.

BASIC QUALIFICATIONS

• Experience in building, executing, and scaling cross-functional marketing programs.
• Proficiency in using data and metrics for impact measurement and improvement.
• Working knowledge of SQL and AI tools for automating insights.
• Strong analytical skills to interpret data and support sales narratives.

PREFERRED QUALIFICATIONS

• Experience with customer segmentation, profiling, and targeting.
• Knowledge of advertising technology ecosystems and measurement frameworks.
• Experience analyzing EU consumer insights data (e.g., YouGov, GWI, Kantar).
• Experience analyzing European TV/media measurement data (e.g., Nielsen, BARB, Médiamétrie, IBOPE).
• Understanding of GDPR and data privacy regulations.