Sr Product Marketing and Insights Manager , Prime Video Advertising, EU

ENGINEERINGUK; London; On-site; GBP 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a Sr Product Marketing and Insights Manager to shape the future of advertising in the digital space. This role offers a unique opportunity to blend analytical rigor with marketing creativity, developing insights that drive strategic positioning across EU markets. You will collaborate with diverse teams, craft compelling narratives, and utilize data to inform impactful marketing strategies. Join a dynamic environment where your contributions will directly influence one of the fastest-growing sectors in the media landscape, making a significant impact on how customers engage with content.

Qualifications

• Experience in building and scaling marketing programs.
• Proficiency in data metrics for impact measurement.

Responsibilities

• Collaborate with teams to define and execute marketing initiatives.
• Conduct market research and analyze industry trends.

Skills

Cross-functional marketing programs

Data analysis

SQL

AI tools

Analytical skills

Job description

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Sr Product Marketing and Insights Manager, Prime Video Advertising, EU

View more categories View less categories Sector Marketing, Advertising and PR, Media and Publishing Role Manager Contract Type Permanent Hours Full Time

DESCRIPTION

Are you interested in helping shape the future of movies and television? Do you want to help define the next generation of how and what Amazon customers are watching? Prime Video is one of the leading digital video services, available in over 240 countries and territories, offering a vast collection of TV shows and movies, including Originals, exclusive content, and live sports events. As Video Advertising evolves with customers shifting from traditional linear TV to streaming on connected devices, Prime Video is a rising player in this space. Our team operates in a dynamic, global environment, innovating for our customers.

We are seeking a Product Marketing & Insights Manager/Advertising Insights Manager to join our growing team in Europe. This role will develop customer and advertiser insights to inform Prime Video Ads' strategic positioning across EU markets. You will craft compelling narratives and sales enablement materials driven by data and insights, focusing on our Originals, Library content, FAST channels, and more. The role involves collaboration across multiple teams including Content Marketing, PR, Product Management, Ad Sales, Operations, and Amazon MGM Studios. The ideal candidate has strategic thinking, excellent communication skills, and a passion for data-driven marketing, capable of delivering high-quality outputs independently. This position offers an opportunity to impact one of Amazon's fastest-growing businesses, blending analytical rigor, customer focus, and marketing creativity.

Key job responsibilities

1. Collaborate with Product Marketing, Ad sales, GTM, and insights teams to define and execute insights supporting sales and marketing initiatives.
2. Partner with regional and global Prime Video Advertising marketing teams to define positioning and messaging.
3. Develop scalable processes for delivering insights and sales enablement materials related to Prime Video content and services.
4. Identify and validate third-party data sources, manage vendor partnerships, and develop scaled solutions for insights distribution.
5. Work with global teams to create insights and communication plans for B2B events.
6. Create compelling content to demonstrate use cases and value propositions.
7. Conduct market research, competitive benchmarking, and stay updated on industry trends and innovations.
8. Design and execute consumer surveys to gather feedback on products, services, and brand perception.
9. Monitor advertiser satisfaction and loyalty through feedback mechanisms.
10. Develop detailed profiles of target advertising customers, including needs and pain points.
11. Build measurement frameworks to assess ROI from sales and event activations.

BASIC QUALIFICATIONS

• Experience in building, executing, and scaling cross-functional marketing programs.
• Proficiency in using data and metrics to measure impact and inform improvements.
• Working knowledge of SQL and AI tools for insights automation.
• Strong analytical skills to interpret data and support sales narratives.

PREFERRED QUALIFICATIONS

• Experience with customer segmentation, profiling, and targeting.
• Knowledge of advertising technology ecosystems and measurement frameworks.
• Experience analyzing EU consumer insights data from providers like YouGov, GWI, Kantar.
• Experience analyzing European TV/media measurement data from Nielsen, BARB, Médiamétrie, IBOPE.
• Understanding of GDPR and data privacy regulations.

Amazon values diversity and is an equal opportunities employer. We prioritize your privacy and data security. For more information, see our Privacy Notice and accommodations for applicants with disabilities.