Sr Marketing Specialist

Gartner; Greater London; Hybrid; GBP 48,000 - 65,000; Full time

Benefits offered by this job

Competitive salary

Generous PTO

Medical, Dental & Vision Plans

Parental Leave

401K matching

Employee Assistance Program (EAP)

Charity match program

Job summary

Gartner is seeking a B2B Senior Marketing Specialist to join the High Tech and Invest (HTI) marketing team. The ideal candidate will have a background in marketing campaign management, channel strategies and sales enablement to drive lead acquisition and pipeline progression for new business and account expansion.

To be successful, you must have a passion for customer-centric marketing, partnering closely with sales, and developing programs that resonate with our target audiences.

Qualifications

• Bachelor’s degree in marketing, business, or a related field.
• 3–5 years of relevant marketing experience in a B2B or large/global company environment.
• Hands-on experience supporting and executing integrated marketing or demand generation programs; experience engaging executive-level audiences.
• High attention to detail with strong problem-solving skills and follow-through.
• Advanced organizational and communication skills; able to manage multiple projects and collaborate with stakeholders.

Responsibilities

• Support the regional Marketing Associate Director and team in executing integrated marketing strategies and campaigns to drive revenue growth.
• Assist in coordinating multi-channel marketing campaigns and content marketing programs to generate leads and support sales.
• Collaborate with centralized centers of excellence to ensure smooth execution of marketing activities.
• Gather input from product, BTI, and sales teams to inform campaign messaging and tactics; work with team to develop content.
• Draft clear, concise marketing messages and ensure consistency across channels.
• Track and report on marketing performance using established metrics and analytics; suggest improvements.
• Support demand generation by communicating key messages to the sales organization.
• Build strong relationships with sales teams and regional leaders.
• Monitor KPIs and campaign metrics to evaluate effectiveness for future tactics.

Skills

Marketing campaign management

Channel strategies

Sales enablement

Customer-centric marketing

Cross-functional collaboration

Strong written and verbal comm.

Education

Bachelor’s degree in marketing/business

Tools

Salesforce

Adobe AEM

Power BI

Google Analytics

ChatGPT / Notebook LM / Copilot

Excel

PowerPoint

Job description

Global Sales & Services Operations (GSSO) is the team that helps shape Gartner’s mission‑critical sales and services priorities and works with sales and services leaders to drive tactical and analytical insights. As an associate on the GSSO team, you’ll be at the forefront of the ongoing transformation of Gartner’s Sales and Services teams, which delivers approximately $5.3B in annual business and technology insights revenue. You will partner with business leaders across Gartner to support global Sales and Services teams comprising nearly 9,000 associates and which sell to and service every major function across the enterprise.

About the role:

Our Corporate Global Marketing team strategizes and develops marketing programs to help prospective customers understand how Gartner’s expert guidance and tools enable smarter decisions and stronger performance on an organization’s mission critical priorities. The team accelerates sales activity by attracting, engaging, and converting prospects through the delivery of compelling Gartner insights and experiences across the buyer journey.

We’re looking for a B2B Senior Marketing Specialist to join our High Tech and Invest (HTI) marketing team. The ideal candidate would have a background in marketing campaign management, channel strategies and sales enablement to drive lead acquisition and pipeline progression for new business and account expansion. To be successful, you must have a passion for customer‑centric marketing, partnering closely with sales, and developing and innovating programs that resonate with our target audiences.

What you will do:

• Support the regional Marketing Associate Director and team in executing integrated marketing strategies and campaigns to help drive firm revenue growth.
• Assist in coordinating and implementing multi‑channel marketing campaigns and content marketing programs aimed at generating leads and supporting sales efforts.
• Work with centralized centers of excellence to help ensure smooth execution of assigned marketing activities.
• Gather and organize input from product, Business and Technology Insights (BTI), and sales teams to help inform campaign messaging and tactics. Collaborate with other marketing team members to develop and distribute campaign content.
• Draft clear, concise marketing messages and content, ensuring consistency across channels and formats.
• Work with colleagues across business lines and regions to share marketing ideas and support integrated activities.
• Track and report on marketing performance using established metrics and analytics. Share findings and suggest improvements to enhance campaign impact.
• Support demand generation activities by helping communicate key messages and campaign details to the sales organization.
• Build strong working relationships with sales teams and regional leaders.
• Monitor KPIs and campaign metrics and assist in evaluating campaign effectiveness to inform future tactics.

What you will need:

• Bachelor’s degree in marketing, business, or a related field.
• 3–5 years of relevant marketing experience, preferably in a B2B or large/global company environment.
• Hands‑on experience supporting and executing integrated marketing or demand generation programs; experience engaging executive‑level audiences is a plus.
• High attention to detail and strong problem‑solving skills with consistent follow‑through.
• Advanced organizational and communication skills; able to manage multiple projects and collaborate with stakeholders.
• Ability to adapt and work effectively in a fast‑paced, dynamic, and collaborative environment.
• Proficient with CRM (Salesforce), experience with CMS (Adobe AEM), data analytics platforms (Power BI, Google Analytics), and AI tools (Chat GPT, Notebook LM, Copilot).
• Intermediate to advanced Excel skills (formulas, pivot tables) and strong PowerPoint capabilities.
• Excellent English written and verbal communication skills.
• Strong analytical skills and a data‑driven mindset; able to interpret and present marketing data.

What you will get:

• Competitive salary, generous paid time off policy, charity match program, Medical, Dental & Vision Plans, Parental Leave, Employee Assistance Program (EAP), 401K matching, and more!

#GSSO

#LI-MG5

Who are we?

At Gartner, Inc. (NYSE:IT), we guide the leaders who shape the world.

Our mission relies on expert analysis and bold ideas to deliver actionable, objective business and technology insights, helping enterprise leaders and their teams succeed with their mission‑critical priorities.

Since our founding in 1979, we’ve grown to 20,000 associates globally who support over 13,000 client enterprises in ~90 countries and territories. We do important, interesting and substantive work that matters. That’s why we hire associates with the intellectual curiosity, energy and drive to want to make a difference. The bar is unapologetically high. So is the impact you can have here.

What makes Gartner a great place to work?

Our vast, virtually untapped market potential offers limitless opportunities – opportunities that may not even exist right now – for you to grow professionally and flourish personally. How far you go is driven by your passion and performance.

We hire remarkable people who collaborate and win as a team. Together, our singular, unifying goal is to deliver results for our clients.

Our teams are inclusive and composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations.

We invest in great leaders who bring out the best in you and the company, enabling us to multiply our impact and results. This is why, year after year, we are recognized worldwide as a great place to work.

Gartner is the world authority on AI

At Gartner, you’ll join a company at the very center of the AI revolution. Gartner has proactive, objective guidance throughout clients’ AI journeys. We set the standard for how organizations leverage artificial intelligence to drive meaningful impact. You’ll have access to unmatched resources, expertise, and technology, and play a key role in helping Gartner and our clients innovate and grow as we leverage AI to transform business and technology landscapes.

It’s an exciting time to be at Gartner, with limitless opportunities to make a real impact, grow your skills, and build a lasting, meaningful career in a field that’s reshaping the way we operate. If you’re passionate about AI and want to be part of a team that’s guiding the leaders who shape the world, Gartner is the place for you.

What do we offer?

Gartner offers world‑class benefits, highly competitive compensation and disproportionate rewards for top performers.

In our hybrid work environment, we provide the flexibility and support for you to thrive — working virtually when it’s productive to do so and getting together with colleagues in a vibrant community that is purposeful, engaging and inspiring.

Gartner believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is 64,000 USD - 87,000 USD. Please note that actual salaries may vary within the range, or be above or below the range, based on factors including, but not limited to, education, training, experience, professional achievement, business need, and location. In addition to base salary, employees will participate in either an annual bonus plan based on company and individual performance, or a role‑based, uncapped sales incentive plan. Our talent acquisition team will provide the specific opportunity on our bonus or incentive programs to eligible candidates. We also offer market leading benefit programs including generous PTO, a 401k match up to $7,200 per year, the opportunity to purchase company stock at a discount, and more.

The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to seek to advance the principles of equal employment opportunity.

Gartner is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers, including job seekers with disabilities. If you are a qualified individual with a disability or a disabled veteran, may request a reasonable accommodation if you are unable or limited in your ability to use or access the Company’s career webpage as a result of your disability. You may request reasonable accommodations by calling Human Resources at [phone] or by sending an email to [e-mail].

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