Sr Marketing Programs Manager, Email

Proofpoint; Reading; On-site; GBP 50,000 - 75,000; Full time

Job summary

A leading cybersecurity company, Proofpoint, is seeking a Senior Marketing Programs Manager for their email marketing team in Reading. This role involves collaborating on email strategy, executing campaigns, and managing Marketo programs to enhance customer engagement. Join a diverse and driven team focused on impactful cybersecurity solutions.

Benefits

Inclusive Culture

Cohesive Team Dynamic

Opportunity for Impact

Qualifications

• 7+ years managing email programs in Marketo.
• Deep domain experience in email and nurture marketing for B2B audiences.
• Knowledge of anti-spam guidelines and email deliverability.

Responsibilities

• Collaborate on high-level strategy for email marketing.
• Plan and execute email campaigns, ensuring consistency and best practices.
• Conduct audits of database health and email deliverability rates.

Skills

Email Marketing

Nurture Marketing

Project Management

Communication

Attention to Detail

Tools

Marketo

Salesforce

PowerBI

Job description

It's fun to work in a company where people truly BELIEVE in what they're doing!

We're committed to bringing passion and customer focus to the business.

Corporate Overview

Proofpoint is a leading cybersecurity company protecting organizations’ greatest assets and biggest risks: vulnerabilities in people. With an integrated suite of cloud-based solutions, Proofpoint helps companies around the world stop targeted threats, safeguard their data, and make their users more resilient against cyber attacks. Leading organizations of all sizes, including more than half of the Fortune 1000, rely on Proofpoint for people-centric security and compliance solutions mitigating their most critical risks across email, the cloud, social media, and the web.

We are singularly devoted to helping our customers protect their greatest assets and biggest security risk: their people. That’s why we’re a leader in next-generation cybersecurity.

The Role:

Proofpoint is looking for a Senior Marketing Programs Manager to join our email marketing team. This person will work cross functionally with the marketing campaigns team and other internal stakeholders to plan and execute email campaigns, as well as report on results and pipeline influence. We want someone who is passionate about getting the right message to the right person at the right time to take an active role in email strategy and promote best practices across all teams.

The ideal candidate should have 7+ years of dedicated experience managing email programs in Marketo.

Your day-to-day:

• Collaborate on high level strategy for the email marketing channel including overall calendar, campaign design, audience segmentation, AB testing, response forecasting, and KPI/pipeline reporting
• Planning and execution against quarterly goals, working closely with marketing campaigns team and other stakeholders
• Provide input on email content, reviewing all content before it goes out for consistency and ensuring the copy meets best practices around CTAs and landing pages
• Develop and maintain nurture programs by solution interest and vertical, incorporating advanced elements such as direct mail and triggered sends into the streams
• Own a library of Marketo email templates and work with an agency for periodic refreshe
• Lead database segmentation and maintain clean lists for targeted sends
• Conduct regular audits of database health and email deliverability rates
• Ensure we meet CAN-SPAM, CASL and other email regulations
• Marketo, Salesforce, and PowerBI reporting for email & nurture channels, looking beyond open/click performance metrics to overall database engagement and pipeline influence

What you bring to the team

• Deep domain experience of email and nurture marketing in Marketo, to B2B audiences
• knowledge of anti-spam guidelines and email deliverability/reputation monitoring
• Expert project management, communication and creative skills, with excellent attention to detail
• Highly results-driven, with an ability to think strategically and get things done quickly

Why Proofpoint:

• Inclusive Culture: We are committed to fostering a workplace where inclusion is not just values but practices embedded in everything we do.
• Cohesive Team Dynamic: Join a team that thrives on collaboration, mutual respect, and a shared passion for success. Our supportive environment ensures that you’ll have the resources and encouragement needed to excel.
• Impactful Role: In this role, you will have the opportunity to shape the future of our organization in the region, making a significant impact on our growth and success.

Protecting people is at the heart of our award-winning cybersecurity solutions, andthe people who work here are the key tooursuccess. We’re a customer-focused and a driven-to-win organization with leading-edge products. We are an inclusive, diverse, multinational company that believes in culture fit, but more importantly ‘culture-add’, and we strongly encourage people from all walks of life to apply.

We believe in hiring the best and the brightest to help cultivate our culture of collaboration and appreciation. Apply today and explore your future at Proofpoint! #LifeAtProofpoint

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!