Demand Generation Lead

LangChain; Greater London; On-site; GBP 95,000 - 125,000; Full time

Benefits offered by this job

Equity

Job summary

LangChain is hiring its first Demand Generation Lead for EMEA, Middle East and Emerging Markets. You will own how LangSmith shows up in the region and drive pipeline through local campaigns, webinars and paid programs, with central support from US teams.

You will run regional experiments, scale successful tactics, and build a repeatable playbook while collaborating closely with Sales, Marketing Ops and RevOps. Location options include London or Amsterdam.

Qualifications

• 7+ years in B2B demand generation or related fields.
• Experience building demand programs in EMEA across multiple countries.
• You've run paid, webinars, lifecycle, and ABM.
• You own copy, landing pages, reports and campaigns.
• Comfort discussing agents, evals and observability without a script.
• Strong partner to Sales with pipeline accountability.
• Fluent in funnel metrics and attribution limits.
• Experience with a modern marketing stack (Hubspot, SFDC, etc).

Responsibilities

• Develop the EMEA demand plan across markets, segments and channels.
• Own pipeline targets and report by channel and market.
• Allocate regional demand budget for localized programs.
• Lead full-funnel execution: paid, webinars, campaigns, lifecycle.

Skills

B2B demand generation

EMEA campaigns

Webinars

Lifecycle marketing

ABM

Analytics & reporting

Sales alignment

Technical SaaS awareness

Tools

Hubspot

Influ2

Qualified

Goldcast

Zoom Webinar

Zapier

SFDC

Reo.dev

Clay

Job description

About Us

At LangChain, our mission is to make intelligent agents ubiquitous. We build the foundation for agent engineering in the real world, helping developers move from prototypes to production-ready AI agents that teams can rely on. We began as widely adopted open-source tools and have grown to also offer a platform for building, evaluating, deploying, and operating agents at scale.

With $125M raised at Series B from IVP, Sequoia, Benchmark, CapitalG, and Sapphire Ventures, we’re at a stage where we’re continuing to develop new products, growth is accelerating, and all team members have meaningful impact on what we build and how we work together. LangChain is a place where your contributions can shape how this technology shows up in the real world.

Today, our platform includes LangSmith (Observability, Evaluation, Deployment, Fleet, and Sandboxes), our open source frameworks (LangChain, LangGraph, and Deep Agents), and the newly launched LangSmith Engine for autonomous agent improvement. We have 100M+ monthly open source downloads, 6,000+ active LangSmith customers, and 5 of the Fortune 10 use LangSmith in production (+ 35% of the Fortune 500 overall), including teams at Klarna, Clay, Coinbase, Workday, Lyft, Cloudflare, Harvey, Rippling, Vanta, LinkedIn, Monday.com, Nvidia, and Bridgewater.

About the role

We're hiring our first Demand Generation Lead for EMEA, Middle East and Emerging Markets. You'll own how LangSmith shows up in the region and how that turns into pipeline from partnering with performance marketing, lifecycle marketing, integrated campaigns and webinars to build a localized campaigns.

You'll be deciding what works in the region, run the experiments to prove it, and then scale what works into a repeatable regional playbook. You’ll be a builder with central support from our US demand gen, product marketing, and marketing ops teams.

You'll be a builder with central support from our US demand gen, product marketing, and marketing ops teams.

Location: London or Amsterdam (one of our EMEA office hubs).

What you'll own

Regional demand strategy and pipeline

• Build the EMEA demand plan: which markets, which segments, which channels, and what each is expected to return

• Own an EMEA pipeline target and report against it sourced and influenced, by channel and by market

• Decide how the regional demand budget gets allocated for localized programs.

Full-funnel program execution

You'll own the whole mix for the region and be hands-on in all of it:

• Paid digital: partner with performance marketing to support localized 3rd party promotion, paid search, paid social, and retargeting strategy, including account-level and contact-level targeting to give sellers air cover in named accounts

• Webinars: run a regional cadence across live demos, thought leadership webinars, technical workshops, and customer stories, in local time zones with local speakers where it helps

• Integrated campaigns: adapt global LangSmith narratives and build region-first campaigns when the market needs something different

• Lifecycle: build segmented nurtures and post-event follow-up for regional leads, with attention to language and time zone.

Cross-functional partnership

• Work directly with EMEA AEs and SDRs to understand what converts in-region and co-design follow-up plays that drive pipeline.

• Partner closely with Field Marketing to build joint regional plans, align priorities, and create a coordinated interface into the sales team.

• Support new-hire ramp by identifying warm signals, share campaign hand-off details, marketing programs, and proven outreach plays reps can use in their first 90 days.

• Collaborate with RevOps on targeting, routing, campaign tracking, and reporting to improve regional execution and pipeline visibility.

What we're looking for

• 7+ years in B2B demand generation, growth marketing, or integrated campaigns, ideally in developer tools, infrastructure, or technical SaaS

• Track record of building demand programs in EMEA across multiple countries, with a clear view of where localization matters and where it doesn't

• You've personally run paid, webinars, lifecycle, and ABM

• You write the copy, build the landing page, pull the report, and launch the campaign

• Comfortable with a technical product and a technical audience. You don't need to write code, but you should be able to hold a conversation about agents, evals, and observability without a script

• Strong partner to Sales. You've worked shoulder to shoulder with AEs and SDRs and you're comfortable with a pipeline number

• Fluent in the numbers: funnel conversion, CPL, cost per SQO, pipeline contribution, and attribution's real limits

• Working command of a modern stack, Hubspot, Influ2, Qualified, Goldcast, Zoom Webinar, Zapier, SFDC, Reo.dev, and Clay

• Comfortable with ambiguity and true ownership

• Salary Range: 95,000 GPB - 125,000 GBP + Equity

Compensation Philosophy:

We offer competitive compensation that includes base salary, variable compensation for relevant roles, meaningful equity, benefits, and perks. Actual compensation and offerings will vary based on role, level, and location. Team members in the EU, UK, and APAC receive locally competitive benefits aligned with regional norms and regulations.

Benefits

Benefits include medical, dental, and vision coverage, flexible vacation, a 401(k) plan, meals on in-office days in the US and more.