Squad Lead & Lead Content Designer - 12 Month FTC

Lloyds Banking Group; Greater London; Hybrid; GBP 93,000 - 109,000; Full time

Benefits offered by this job

Pension up to 15%

Annual bonus

Share schemes

Discounted shopping

30 days holiday + bank holidays

Wellbeing initiatives

Parental leave policies

Job summary

Lloyds Banking Group is seeking a Squad Lead & Lead Content Designer for a 12-month fixed-term contract in London. You will lead a multidisciplinary design squad, champion Content Design, and collaborate across product, risk, legal, and engineering to deliver customer-focused experiences.

You’ll shape guidelines, translate complex financial concepts into clear copy, and work in a hybrid environment with flexibility to support accessibility and brand voice across channels.

Qualifications

• Hands-on experience leading a design team in an agile environment.
• Ability to bring different disciplines together around clear customer outcomes.
• Confidence representing the squad across the platform and aligning with priorities.
• Experience embedding Content Design as part of product development.
• A portfolio showing customer-centred outcomes and business impact.
• Experience using design tools such as Figma.
• Ability to influence stakeholders across product, risk, legal and engineering teams.

Responsibilities

• Provide day-to-day design leadership to a multidisciplinary squad, clarifying priorities and outcomes.
• Represent the squad within the platform, manage dependencies and align with Lab priorities.
• Help lead the content design discipline across the platform.
• Collaborate with other squad leads and bring specialist content depth to decisions.
• Translate complex financial concepts into clear, accessible customer experiences.
• Support other content designers to create engaging, accessible copy for digital experiences.
• Shape Content Design guidelines and workflows; lead on copy, brand voice and tone.
• Demonstrate deep customer insight to inform irresistible digital experiences.
• Champion accessibility, inclusion, plain language, and appropriate branding.

Skills

Design leadership

Agile

Cross-functional

Content Design

Stakeholder management

Portfolio

Accessibility

Presentation to stakeholders

Tools

Figma

Job description

JOB TITLE: Squad Lead & Lead Content Designer - 12 Month FTC

SALARY: £92,701 - £109,060

LOCATION: London

HOURS: Full-time

WORKING PATTERN: Our work style is hybrid, which involves spending at least two days per week, or 40% of our time, at one of our office sites. Colleagues with disabilities can be supported with workplace adjustments including hybrid working expectations in line with our Flexibility Works policy.

What you'll be doing

We're looking for someone who is confident leading a team of multidisciplinary designers in a fast-paced delivery setting, as well as working to champion and evolve the Content Design discipline alongside our other Senior Content Designer, within the Segments & Propositions (S&P) platform.

It's an exciting time to join S&P, as we look for new opportunities (including within AI and LLMs) to enable our customers to better understand their financial foundations, and make personalised, educated choices about their financial future.

You love your craft, and take opportunities to champion and enhance the Content and Conversation Design disciplines across the business. You are highly confident and competent designing content in all forms, from basic UI to long-form storytelling, from push notifications to LLM chat.

You're happy applying evidence and insights to influence senior stakeholders, and are equally comfortable collaborating with product and engineering colleagues, managing your design delivery squad on a day-to-day basis, or facilitating cross-team workshops and design crits.

It'll be your role to:

• Provide day-to-day design leadership to a multidisciplinary squad, creating clarity on priorities, outcomes, quality and the role of design within delivery.
• Represent the squad within the wider platform, managing dependencies, sharing progress and ensuring the work aligns with Lab and platform priorities.
• Help lead the content design discipline across the platform.
• Work as a peer to other squad leads, bringing specialist content depth while contributing to joined-up experience decisions.
• Turn complex financial concepts, rules and choices into clear, accessible and actionable customer experiences across channels.
• Support other content designers in the platform to create engaging, accessible and memorable copy to support outstanding digital customer experiences.
• Help shape and define overarching Content Design guidelines and workflows. Lead on copy, brand personality and tone.
• Demonstrate a forensic understanding of customer needs, pouring this insight into irresistible digital experiences.
• Champion accessibility, inclusion, plain language, brand personality and tone, ensuring content meets relevant standards and customer needs.

Why join us?

From building a truly sustainable business to creating a place where people love to work, we're looking for colleagues who are up for the challenge, who love to push boundaries and can make change happen. Sound like you?

What we're looking for?

• Hands-on experience managing and leading a design team within an agile environment.
• The ability to bring different disciplines together around clear customer outcomes, whilst maintaining design quality from discovery through to release.
• Confidence representing the squad across the platform, influencing senior stakeholders, managing dependencies and aligning with Lab priorities.
• Experience embedding Content Design as an integral part of the product development process.
• A varied portfolio showcasing how you use your specialism to generate customer-centred outcomes and influence the business.
• Experience working with the latest design tools, such as Figma.
• The ability to influence and manage stakeholders across product, risk, legal and engineering teams.

And any experience of these would be great

• The confidence to work across a complex business landscape - ideally, previously in financial services.
• Examples of developing and maintaining business-wide content standards, guidelines and tone of voice.

We know that great talent comes from many backgrounds. Whilst this job advert may reference specific years of experience, we recognise that skills are developed in many ways, so if you have relevant, transferable experience, we encourage you to apply.

This is a place for you:

Our ambition is to be the leading UK business for diversity, equity and inclusion supporting our customers, colleagues and communities, and we're committed to creating an environment in which everyone can thrive, learn and develop.

We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer Initiative.

We offer reasonable workplace adjustments for colleagues with disabilities, including flexibility in office attendance, location and working patterns. And, as a Disability Confident Leader, we guarantee interviews for a fair and proportionate number of applicants who meet the minimum criteria for the role with a disability, long-term health or neurodivergent condition through the Disability Confident Scheme.

We provide reasonable adjustments throughout the recruitment process to reduce or remove barriers. Just let us know what you need.

We also offer a wide-ranging benefits package, which includes:

• A generous pension contribution of up to 15%
• An annual performance-related bonus
• Share schemes including free shares
• Benefits you can adapt to your lifestyle, such as discounted shopping
• 30 days' holiday, with bank holidays on top
• A range of wellbeing initiatives and generous parental leave policies