B2B Sponsorship & Partnerships Executive

Product Marketing Alliance; Greater London; Hybrid; GBP 65,000 - 95,000; Full time

Job summary

Product Marketing Alliance is seeking a Senior Sponsorship and Partnerships Executive to secure and scale high‑value commercial partnerships with leading B2B brands. You will own a core account portfolio, acting as a trusted advisor to unlock six‑figure potential through consultative, content‑led sponsorship packages.

You’ll collaborate with cross‑functional product, content and events teams to deliver campaigns such as bespoke research reports, multi‑channel webinars and strategic content

Qualifications

• Proven sponsorship sales track record in B2B media/events.
• Experience handling six-figure deal sizes and strategic accounts.
• Capable of hunting new logos while expanding existing relationships.
• Ability to design bespoke, content-led sponsorship solutions.
• Comfortable engaging senior marketing and product leaders.

Responsibilities

• Own and strategically manage a high-value account portfolio.
• Grow the portfolio with net-new enterprise logos.
• Design bespoke, content-led sponsorship solutions.
• Cross-sell and upsell across media, events, and community.
• Engage with senior marketing/product leaders in SaaS/MarTech.
• Maintain revenue targets with accurate forecasting.

Skills

Sponsorship sales

Key account growth

New business development

Consultative selling

Executive engagement

Forecasting

Cross-selling

Tools

Asana

Job description

The Company

When it comes to digital communities, The Alliance is leading the way. Across our flagship community portfolios, we are home to world leading networks for Chief Customer Officers, Customer Success Managers, and customer led growth leaders.

The Company

When it comes to digital communities, The Alliance is leading the way. Across our flagship community portfolios, we are home to world leading networks for Chief Customer Officers, Customer Success Managers, and customer led growth leaders.

We connect industry leaders and innovators through unparalleled networking opportunities and renowned brand experiences, including VIP dinners, exclusive breakfasts, and bespoke 1 to 1 meeting packages. Join our dynamic team to drive complex commercial partnerships and fuel our next phase of growth.

As a Senior Sponsorship and Partnerships Executive, you will play a pivotal role in securing and scaling high-value commercial partnerships with leading B2B brands. This role centers heavily on managing, nurturing, and strategically extracting deep value from a focused portfolio of major accounts, alongside acquiring new strategic logos.

Rather than chasing transactional ad sales, you will own a core account portfolio, acting as a trusted advisor to unlock six-figure potential through consultative, content led sponsorship packages such as custom research reports, multi-channel webinars, and strategic content syndication tailored to our professional leadership ecosystems. You will work closely with cross-functional product, content, and event teams to ensure seamless delivery and execution of every campaign.

The Role

Key Responsibilities

• Portfolio Stewardship and Value Extraction: Own and strategically manage an established, high-value account portfolio. Deepen relationships to maximize account lifetime value, retention, and multi-product expansion.
• Strategic Growth and Acquisition: Balance portfolio farming with targeted hunting, bringing net-new enterprise logos into our community ecosystems.
• Consultative Sponsorship Sales: Move beyond rate cards and simple media buys. Design bespoke, content led sponsorship solutions that align directly with a partner go-to-market and demand generation goals.
• Portfolio Upselling: Confidently navigate large accounts with complex deal structures, spotting cross-sell and upsell opportunities across our diverse media, event, and community portfolio.
• Peer-to-Peer Executive Engagement: Speak credibly and strategically with senior marketing, product, and leadership professionals within SaaS, MarTech, and digital ecosystems.
• Revenue Performance and Forecasting: Consistently hit and exceed ambitious revenue targets with pipeline rigor, accurate forecasting, and a results-driven mindset.

What we are looking for Requirements

• Proven track record in sponsorship sales, ideally within B2B media, events, or community led businesses, not just ad sales or programmatic.
• Comfortable owning and growing large accounts with six-figure deal sizes, with the commercial instinct to spot upsell and cross-sell opportunities across a portfolio of products.
• Equally strong at hunting new business as they are at deepening existing relationships, this role needs someone who can do both, not just one or the other.
• Able to sell consultative, content led sponsorship packages including webinars, research reports, and content syndication rather than relying on rate cards or simple media buys.
• Adaptable and commercially curious, someone who keeps pace with shifting market conditions, learns new verticals quickly, and can speak credibly to senior marketing and product leaders.
• Experience with Asana or project management tools is desirable.

Benefits

Time off & flexibility

• 34 days’ paid holiday including UK Bank holidays and a day off on your birthday.
• Flexible working hours: our core hours are 10am–4:30pm, with the flexibility to structure your working day between 8am and 8pm around when you work best.
• Work from where works for you: choose to work remotely within the UK or hybrid from our London office. Our office is always open to the wider team whenever you fancy coming in.
• WFH Kit: a comprehensive tech setup, plus a dedicated WFH equipment budget.
• A well-stocked office: snacks, drinks and fresh fruit available in our London office.

Health & wellbeing

• Private Medical and Dental Insurance with Bupa.
• Life Insurance: cover worth 4x your annual salary.
• On-demand therapy & coaching: company sponsored access to therapy and career coaching through Spill.
• Wellness perks: discounts on gym memberships, fitness and wellness classes.
• Cycle to Work & Workplace Nursery schemes.
• Perks at Work: access to a wide range of corporate discounts.
• Monthly flexible benefits allowance through ThanksBen (£50/month in year one, £100/month in year two and £165/month from year three), giving you extra flexibility to spend on the benefits that matter most to you.

Learning & development

• A growing personal L&D budget (starting at £500 per year and increasing with tenure to £3,000 per year).
• Dedicated L&D or volunteering time: one paid day every quarter to invest in your development or support a cause you care about.
• Unlimited access to our internal Academy: including courses, learning resources and professional certifications.

Community and Inclusion

We are committed to creating a workplace that is free from discrimination and bias, and where everyone has equal opportunities to succeed and contribute. We acknowledge that our work here is never done - and we promise to continue striving for inclusivity every day. Encouraging diverse backgrounds and unique perspectives, applications are welcomed regardless of whether every listed requirement is fully met.