Spanish Content & SEO Lead — iGaming

Intralot; Greater London; On-site; GBP 42,000 - 65,000; Full time

Benefits offered by this job

25 days annual leave

Health insurance

Volunteering days

Home office allowance

Wellness/gym allowance

Flexi-block policy to work abroad up 4

Annual Summer/Christmas parties

Job summary

Bally’s Intralot is seeking a Content & SEO Manager based in the UK to deliver high-quality, regulatory and brand-compliant content across Spanish-language sites for iGaming and sports betting. You’ll manage end-to-end content production, including translation from English to Spanish, briefing, sub-editing, and publishing via Contentful.

You will also support off-site SEO in Spain, collaborate with cross-functional teams, and apply AI thoughtfully to enhance efficiency without sacrificing

Qualifications

• Native Spanish speaker with fluent English and strong written communication.
• 3+ years’ experience in SEO or content marketing with on-page and off-page knowledge.
• Experience with CMS and workflow platforms (Contentful, Jira).
• Familiar with SEO and analytics tools (Ahrefs, Screaming Frog, GA4).
• Knowledge of AEO and emerging search formats.
• Experience using AI tools thoughtfully to improve content quality.
• Sub-editing skills with high attention to detail.
• Ability to manage multiple workstreams in a fast-paced environment.
• Background in iGaming or sports betting is desirable.

Responsibilities

• Contribute to content strategy and quarterly planning across Spanish ventures.
• Manage content development for Botemania and Monopoly Casino sites within the editorial calendar.
• Write and optimise SEO-led content for landing pages and articles.
• Commission and brief copy to external partners; sub-edit Spanish web copy.
• Brief internal creative teams on assets and coordinate delivery.
• Produce and publish content via Contentful; manage end-to-end workflow.
• Develop and own source-to-target localisation process and tooling.
• Support Spanish off-site SEO activities, including outreach and Digital PR.
• Conduct regular content audits and performance analysis.
• Review competitor content and incorporate findings into strategy.
• Collaborate with brand, compliance, commercial and product teams.
• Apply AI tools thoughtfully to improve content efficiency and quality while upholding standards.

Skills

Spanish native

Fluent English

SEO/content marketing

CMS experience (Contentful/Jira)

SEO tools (Ahrefs, Screaming Frog, GA4

AI-assisted content creation

Sub-editing

Editorial judgment

Multitasking / multi-projects

iGaming knowledge (desirable)

Tools

Contentful

Jira

Ahrefs

Screaming Frog

GA4

Job description

Bally’s Intralot is seeking a Content & SEO Manager based in the UK to deliver high-quality, regulatory and brand-compliant content across Spanish-language sites for iGaming and sports betting. You’ll manage end-to-end content production, including translation from English to Spanish, briefing, sub-editing, and publishing via Contentful.

You will also support off-site SEO in Spain, collaborate with cross-functional teams, and apply AI thoughtfully to enhance efficiency without sacrificing