Software Engineer, Growth

Lovable; Greater London; On-site; GBP 90,000 - 150,000; Full time

Job summary

Lovable is seeking a growth-minded full-stack engineer to join its expanding team. You will focus on turning first touches into daily habits, building onboarding, activation, and monetization flows that scale across the Lovable ecosystem.

You’ll design reusable growth tools and distribution rails, collaborating with design, marketing, partnerships, and support to ship features that reach more users and generate revenue.

Qualifications

• 5+ years of experience building and growing user-facing products in high-performing teams, ideally including growth work.
• Strong product sense and UX taste for multi-sided systems with creators, learners, and customers.
• Comfortable using data, funnels, analytics, attribution, and A/B testing to shape what you build.
• Experience designing, measuring, and iterating experiments, and setting up growth systems from the start.
• Collaborating across design, marketing, partnerships, support, and data to launch and grow new surfaces.

Responsibilities

• Ship activation, monetization and retention experiences that create fast, repeatable value and turn first-time users into long-term fans.
• Build distribution rails for user apps: SEO and performance, social previews, and lifecycle journeys.
• Ship marketplace and ecosystem features for publishing, discovering, and reusing apps, templates, components, and services.
• Design and implement monetization and pricing flows: payments, subscriptions, access control, and revenue-share models.
• Build analytics and experimentation foundations: events, funnels, attribution, and A/B tests.
• Collaborate with design, marketing, partnerships, and support to grow new surfaces across the product and ecosystem.
• Keep the Lovable experience relentlessly Lovable while making growth the engine.

Skills

Growth mindset

Product sense

UX sensitivity

Data-driven

Experiment design

Cross-functional

Revenue focus

Tools

React

Golang

Rust

AB testing

SEO

Job description

TL;DR:

We’re looking for a full-stack engineer obsessed with Lovable’s growth engine - turning first touches into daily habits, and daily habits into a thriving ecosystem and real revenue. One sprint you’re shipping onboarding and activation flows; the next you’re crafting distribution rails and monetization features that help builders reach more users and keep them around. You think in React and APIs, but your first instinct is always: does this make users more successful, more often?

Coding skills + excellent taste + growth instincts + product obsession = you.

Why Lovable?

Lovable is the software creation platform that gives people the power to act on the problems closest to them. For decades, turning an idea into software required so much capital, technical fluency, and time that many ideas never came to life. Lovable is the counterargument: a platform for all people with ideas, ambition, and problems worth solving. From solopreneurs to small business owners to teams at companies like Adidas and Zendesk, people have built over 60 million projects on Lovable since its launch in November 2024. And we’re just getting started.

We’re building a generational company from Stockholm, with growing teams in London, Boston, New York, and San Francisco. Our team is small, talent-dense, and moving quickly, with a culture rooted in extreme ownership, high velocity, and low-ego collaboration. We look for people who care deeply, ship fast, and are eager to make a dent in the world.

Lovable is one of TIME’s 100 Most Influential Companies and has been recognized on the Forbes AI 50 and CNBC Disruptor 50, reflecting our momentum as one of Europe’s fastest-growing AI companies and one of the most ambitious places to build in this next era of software.

What we’re looking for

• 5+ years of experience building and growing user-facing products in high-performing teams, ideally including growth work, marketplaces/platforms, or communities.

• Strong product sense and UX taste for multi-sided systems with creators, learners, and customers - you can see problems from multiple sides and design for all of them.

• Comfortable using data, funnels, analytics, attribution, and A/B testing to shape what you build and how you iterate.

• Skilled at designing, measuring, and iterating experiments, and thorough in setting up growth systems "right" from the start.

• Experience collaborating across functions (design, marketing, partnerships, support, data) to launch and grow new product surfaces and ecosystems.

• Enjoys designing reusable growth, ecosystem, and monetization tools that other builders can plug into, with a pragmatic and detail-oriented mindset.

• Motivated by helping others succeed and by seeing impact through engagement, measurable results, and revenue - you care about the scoreboard as much as the code.

What you’ll do

In one sentence: You will build the growth, ecosystem, and monetization systems that make Lovable - and the apps built on it - sticky, discoverable, and revenue-generating.

• Ship and iterate activation, monetization and retention experiences that create fast, repeatable value and turn first-time users into long-term fans.

• Build distribution rails for user apps: SEO and performance, shareable moments, social previews, email and lifecycle journeys, and other growth hooks.

• Ship marketplace and ecosystem features for publishing, discovering, and reusing apps, templates, components, and services - plus profiles, reviews, and matching between builders and customers.

• Design and implement monetization and pricing flows: payments, subscriptions, access control, plans, paywalls, billing integration, and revenue-share models that work for creators, customers, and Lovable.

• Build the analytics and experimentation foundations - events, funnels, attribution, and A/B tests - so the team can understand what works and double down on it.

• Collaborate closely with design, marketing, partnerships, and support to launch and grow new surfaces across the product and ecosystem.

• Keep the experience relentlessly Lovable while making growth the engine, not the afterthought.

Our tech stack

We're building with tools that both humans and AI love:

• Frontend: React

• Backend: Golang and Rust

• Cloud: Cloudflare, GCP, AWS, Many LLM providers

• DevOps & Tooling: Github Actions, Grafana, OTEL, infra-as-code (Terraform)