Brand Engineer

Lovable; Greater London; On-site; GBP 110,000 - 170,000; Full time

Job summary

Lovable is seeking an exceptional Brand Engineer to build infrastructure that makes AI-native brand production scalable. You may be a full-stack product engineer or a design engineer, but you’ll be building real infrastructure for brand and creative output, working with brand designers who own taste and direction.

You’ll connect image/video generation APIs, internal tooling, CMS, marketing site, and Lovable itself to ship reliable pipelines and tools that scale brand output.

Qualifications

• Proven track record building, shipping, and maintaining full-stack software.
• Deep interest in AI generation systems beyond user perspective.
• Ability to translate explorations into production-ready systems.
• Some design sensibility to assess off-brand output.
• Willingness to build without an established playbook.
• Experience pushing generative pipelines and evaluating models.

Responsibilities

• Build pipelines connecting image/video generation APIs, internal tooling, and existing systems.
• Develop internal apps for brand team, possibly on Lovable.
• Own reliability and versioning of AI-generation workflows.
• Collaborate with Brand Designer to scale design judgment.
• Evaluate new models and tooling; rebuild pipelines as needed.

Skills

Full-stack engineering

AI generation systems

Production-ready systems

Design sensibility

Brand tooling

System reliability

Tools

Internal tooling

Job description

TL;DR - We're seeking an exceptional Brand Engineer to build the tooling that makes AI-native brand production actually work at scale. You might be a full-stack product engineer, or you might be a design engineer - here you’ll be someone who builds real infrastructure specifically in service of brand and creative output, working alongside brand designers who owns taste and direction.

Why Lovable?

Lovable is the software creation platform that gives people the power to act on the problems closest to them. For decades, turning an idea into software required so much capital, technical fluency, and time that many ideas never came to life. Lovable is the counterargument: a platform for all people with ideas, ambition, and problems worth solving. From solopreneurs to small business owners to teams at companies like Adidas and Zendesk, people have built over 60 million projects on Lovable since its launch in November 2024. And we’re just getting started.

We’re building a generational company from Stockholm, with growing teams in London, Boston, New York, and San Francisco. Our team is small, talent-dense, and moving quickly, with a culture rooted in extreme ownership, high velocity, and low-ego collaboration. We look for people who care deeply, ship fast, and are eager to make a dent in the world.

Lovable is one of TIME’s 100 Most Influential Companies and has been recognized on the Forbes AI 50 and CNBC Disruptor 50, reflecting our momentum as one of Europe’s fastest-growing AI companies and one of the most ambitious places to build in this next era of software.

What we're looking for

• Solid engineering fundamentals - you have a track record of building, shipping, and maintaining real full-stack software

• Genuine interest in AI generation systems (image/video models, fine-tuning, prompt pipelines) as a technical problem, not just as a user

• Experience translating scrappy explorations into production-ready systems

• Some design sensibility is a strong plus - you don't need to be a designer, but you should be able to tell when output is off-brand without needing it spelled out

• Comfortable building for a function with no internal precedent - you'll be making calls with no playbook to lean on

• You’ll push the boundaries of what's possible with generative pipelines the way our Design Engineers push the boundaries of the web

What you'll do

In one sentence: Build and own the systems that let AI-native brand production run at scale, reliably.

• Build pipelines connecting image/video generation APIs, internal tooling, and the systems brand and marketing already use (Lovable, Design tools, CMS, the marketing site, Slack)

• Build internal apps for the brand team - plausibly on Lovable itself, which is both a good dogfooding story and just the fastest way to do it

• Own reliability and versioning for the AI-generation system so brand output doesn't silently drift in quality or style over time

• Work closely with a Brand Designer who owns taste and direction - you're building the system that lets their judgment scale, not just executing tickets

• Constantly evaluate new models, APIs, and generation tooling as the landscape moves, and rebuild pipelines when something better comes along

Our tech stack

Lovable is built with tools that both humans and AI love:

• Frontend: React, Tailwind

• Backend: Golang and Rust

• Cloud: Cloudflare, GCP, AWS, many LLM and generation providers

• DevOps & Tooling: GitHub Actions, Grafana, OTEL, infra-as-code (Terraform)

And always on the lookout for what's next - especially in image/video generation APIs and pipelines. You’ll build custom tools in chorus with Lovable, while also contributing to Lovable upstream.