Social Video Content Creator

MailOnline; Greater London; On-site; GBP 30,000 - 50,000; Full time

Job summary

An innovative media company is looking for a dynamic Social Video Content Creator to launch a family-focused TikTok account. This role involves crafting engaging video content that resonates with parents, analyzing data to refine strategies, and collaborating with marketing teams. You'll be at the forefront of a fresh digital brand, shaping how families engage with fun and informative content. If you're passionate about storytelling and thrive in a collaborative environment, this opportunity is perfect for you.

Qualifications

• Deep understanding of TikTok and short-form video production.
• Experience creating engaging content for parents and families.
• Strong grasp of social media analytics to drive content decisions.

Responsibilities

• Create engaging short-form video content for TikTok.
• Analyze performance data to refine content strategies.
• Collaborate with marketing teams to align content with campaigns.

Skills

TikTok Content Creation

Video Production

Social Media Analytics

Adobe Creative Suite

Creative Storytelling

Stakeholder Management

Organizational Skills

Tools

CapCut

Mobile Editing Tools

Job description

Join to apply for the Social Video Content Creator role at MailOnline

Join to apply for the Social Video Content Creator role at MailOnline

Position: Fixed Term Contract - 6 months

Job Description

We are seeking a dynamic Social Video Content Creator to launch a family TikTok account, delivering engaging video explainers, vox pops and heart-warming content for parents and families. This role will be instrumental in shaping the creative direction of the channel, producing highly shareable and relatable content that resonates with the target audience.

You will creatively transform client briefs into entertaining and informative short-form content published organically and supported with paid media. You will also be responsible for refining content strategies based on data insights, ensuring that the channel grows its reach, engagement, and community of family-focused followers.

A typical day involves identifying trending family topics, brainstorming creative video formats and creating content.

This is an exciting opportunity to build a fresh digital brand from the ground up, shaping the way Daily Mail engages with parents and families through fun, informative, and entertaining content.

Requirements and accountabilities:

• Execute and refine a content strategy that positions Family as a go-to TikTok destination for parents and family.
• Identify trending parenting topics, cultural moments, and family-friendly humor to create highly engaging short-form video content.
• The creation of vox pops, explainers, and other content formats, ensuring videos are informative, relatable, and on-brand.
• Analyze performance data to refine content strategies, boost engagement, shares, and community growth.
• Collaborate with internal and external marketing and brand teams to align content with key campaigns and product promotions.
• Thrive within a creative and collaborative environment, mentoring team members and developing new video talent.
• Ensure video content maintains a consistent brand tone and personality, resonating with families.
• Keep up with evolving TikTok trends and experiment with innovative formats to keep the channel fresh and engaging.

Required Skills:

• Deep understanding of TikTok and short-form video production for family and lifestyle audiences.
• Proven experience of posting to social media accounts.
• Experience creating engaging content for parents and families, with a strong sense of what resonates in this space.
• Ability to balance entertainment and informative content that drives engagement and builds trust.
• Strong grasp of social media analytics, using insights to drive content decisions.
• Proficiency in Adobe Creative Suite, CapCut, and mobile editing tools.
• Comfortable appearing on camera and leading on-screen talent.
• A creative storyteller with a passion for authentic, engaging, and community-driven content.
• Experience managing stakeholder relationships and commercial partnerships.
• Strong organizational skills with the ability to manage multiple projects and deadlines.

Application:

If you are passionate about creating fun, engaging, and insightful video content for parents and families, and you thrive in a fast-paced, collaborative environment, we would love to hear from you! Please submit your resume, cover letter, and a portfolio of your work.

About dmg::media

dmg media maintains an unwavering commitment to uncovering the stories that matter most. Its brands Daily Mail, The Mail on Sunday, Metro, The i Paper, MailOnline, and Mail+reach more than 9 million people daily in the UK.

Its global newsroom of journalists, formidable story-getting power, and breadth of content formats, delivers highly engaging, trusted content to loyal and new audiences, 24 hours a day, seven days a week.

The Mail brand reaches three in five Brits every month and is officially the best-read, most recognised, most engaged newsbrand in the country. It is the largest news publisher on TikTok with over 21 million total followers and nearly 30 billion views** in the past year.

Our Commitment

We are committed to increasing diversity and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race (which includes colour, nationality and ethnic or national origins), religion or belief, sex or sexual orientation.

We are Disability Confident Committed. Please let us know if you require any recruitment documentation in other formats or if you require reasonable adjustments to be made during the recruitment process. Please be assured that any such information will be held separately to your recruitment application and will not be considered as part of the selection process.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Contract

Job function

• Job function

  Marketing, Art/Creative, and Writing/Editing

• Industries

  Online Media, Technology, Information and Media, and Movies, Videos, and Sound

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