Social Media Strategist Marketing · London ·

Launchmetrics; London; On-site; GBP 40,000 - 55,000; Full time

Job summary

Launchmetrics is seeking a Social Media Strategist to shape and execute powerful social media strategies that enhance brand perception and engage audiences. This role emphasizes creativity and analytics, overseeing content production and performance insights across various platforms in a collaborative environment.

Benefits

Flexible work arrangements

Learning and development allowance

Benefits package tailored to locations

Qualifications

• 4-5 years of social media experience with proven track record.
• Strong creative and storytelling skills.
• Proficient in data analysis and performance metrics.

Responsibilities

• Lead development and execution of social media plans.
• Produce high-quality social assets and content.
• Conduct in-depth analysis of social media performance.

Skills

Creative writing

Content curation

Social media strategy

Data analysis

Visual design

Tools

Canva

Job description

ABOUT THE ROLE

The Social Media Strategist is a highly motivated professional with expertise in social media strategy, content production, and platform-specific optimization, blending both creative and analytical skills. This global role is key to the Marketing team, responsible for shaping and executing a robust social media strategy that strengthens the company’s voice, enhances brand perception and engages target audiences across multiple platforms.

Reporting to the VP of Brand & Communications, the Social Media Strategist will lead social storytelling and content distribution initiatives to increase brand awareness, drive engagement, and support business growth.

What you’ll do:

• Lead the development and execution of social media plans for impactful marketing campaigns, events, and strategic initiatives.
• Write, schedule, and refine social media content that reflects our brand voice, tailoring messaging for each platform.
• Produce high-quality social assets (including static and video - ie. Reels), collaborating with the design team to ensure brand-aligned aesthetics.
• Drive platform-specific strategies (LinkedIn, Instagram, Twitter, YouTube & TikTok), using performance insights to optimize tactics.
• Conduct in-depth analysis of social media performance, extracting insights for optimization and KPI reporting.
• Establish and refine a hashtag strategy, assessing its effectiveness to enhance content discoverability and engagement.
• Develop and implement localized and global social plans, ensuring a consistent brand presence across markets.
• Collaborate with broader marketing teams to maintain an aligned and streamlined social media workflow.
• Oversee community management and maintain brand-aligned audience responses and engagement
• Act as a key point of contact for social listening, identifying trends and opportunities in the fashion, luxury, and beauty sectors.
• Build and execute holistic, multi-week social media campaigns to promote key assets like reports and whitepapers, extracting insights and crafting targeted storytelling to engage and attract diverse buyer personas.
• Continuously improve content production processes, ensuring the correct tools are in place to provide efficient and timely delivery of social media initiatives.

ABOUT YOU

Who You Are:

• English Native or equivalent fluency.
• 4–5 years of social media experience with a proven track record in developing and executing high-impact strategies that drive engagement and business results.
• Strong creative and storytelling skills, with exceptional writing, editing, and content curation abilities tailored for diverse platforms and audiences.
• Design-savvy and visually fluent, with hands-on experience using tools like Canva to produce compelling, on-brand visual assets.
• Data-driven mindset, proficient in scheduling and analytics tools to measure performance, extract insights, and refine strategy.
• Collaborative and organized team player, able to align social content with broader business goals, manage multiple projects, and adapt in a fast-paced environment.

Extra Credit:

• Experience or strong interest in fashion, lifestyle, and beauty industries, with a deep understanding of their dynamics and trends is preferred.
• Experience in B2B or Saas/tech is a plus.

We value diverse perspectives and recognize that skills and experiences can be gained in various ways. If you're excited about this opportunity but don't meet every single requirement listed, we would love to hear from you andencourage you to submit an application!

OUR RECRUITMENT PROCESS

1. Intro Call
2. Meet & Greet
3. Skills Assessment
4. Culture Fit Interview
5. Leadership Interview

WHY YOU’LL LOVE LAUNCHMETRICS

We're a company that prioritizes people, fostering a relaxed yet dynamic atmosphere. Our international team is filled with enthusiastic, motivated individuals who enjoy their work. Autonomy empowers our team members, allowing them to make a substantial difference in our business, for our customers, and within our organization. When you become part of our team, you'll have access to growth and advancement possibilities, including a learning and development allowance, a benefits package tailored to each location, and flexible work arrangements, along with support for establishing your home office and other perks.

OUR COMMITMENT

Launchmetrics is proud to be an Equal Opportunity Employer building a diverse and inclusive workforce. If there is anything extra we can do to help you feel at ease during your interview process, please let the PeopleOps team member you’ll be meeting with know.