Social Media Specialist

Vitality; Greater London; Hybrid; GBP 38,000 - 52,000; Full time

Benefits offered by this job

Bonus Schemes

Pension match up to 6%

Vitality health insurance

Life Assurance

Job summary

Vitality is seeking a creative and highly organised Social Media Specialist to bring the brand to life across channels. Working with the marketing team, you'll craft engaging content, support campaigns and tell stories that resonate with audiences, from LinkedIn to Instagram and beyond.

You'll own content planning, collaborate with agencies, and use data-driven insights to optimise performance while maintaining Vitality's distinctive voice across LinkedIn, X, Facebook, YouTube and more.

Qualifications

• Proven ability to create engaging content for business audiences.
• Strong copywriting, editing and storytelling across social platforms.
• Ability to translate complex topics into clear social content.
• Solid understanding of social media trends and analytics.

Responsibilities

• Develop and deliver engaging social-first content that strengthens brand awareness, audience engagement and consideration across Vitality's social channels
• Manage and grow key LinkedIn channels including Vitality UK, Vitality Business and Vitality Adviser, overseeing content planning, publishing and community engagement
• Create compelling social campaigns aligned to wider marketing objectives, collaborating with marketing, content, PR, adviser and employer teams as well as external agencies
• Support paid social activity for adviser audiences, working alongside media agency partners to optimise creative effectiveness and campaign performance
• Transform complex business and technical topics into clear, engaging and audience-focused social content that resonates across multiple channels
• Monitor social media performance, analyse trends and produce actionable insights to continuously improve content strategy, engagement and campaign outcomes
• Track competitor activity, industry developments and platform innovations to identify opportunities that keep Vitality at the forefront of social conversations
• Capture and create high-quality content from events, trade shows, shoots and brand activities, including behind-the-scenes storytelling and live social coverage
• Lead social media support for business-focused events and customer success stories, helping showcase the impact of Vitality's products, services and partnerships
• Maintain a consistent and engaging brand voice across social platforms while supporting wider channel activity including Instagram, TikTok, Facebook, YouTube and X

Skills

Strong B2B Content Storytelling

Advanced LinkedIn Marketing Expertise

Creative Thinking

Job description

About The Role

Team – Social Media

Working Pattern -

Hybrid – 2 days per week in the Vitality London Office. Full time, 37.5 hours per week.

We are happy to discuss flexible working!

Top 3 skills needed for this role:

• Strong B2B Content Storytelling
• Advanced LinkedIn Marketing Expertise
• Creative Thinking & Passion for Social Media

What this role is all about:

We're looking for a creative and organised Social Media Specialist to help bring Vitality's brand to life across social media. Working as part of the wider marketing team, you'll create engaging content, support exciting campaigns and help tell stories that connect with audiences. From LinkedIn content and events to customer success stories and social-first campaigns, this is a varied role with plenty of opportunity to make an impact.

Key Actions

• Develop and deliver engaging social-first content that strengthens brand awareness, audience engagement and consideration across Vitality's social channels
• Manage and grow key LinkedIn channels including Vitality UK, Vitality Business and Vitality Adviser, overseeing content planning, publishing and community engagement
• Create compelling social campaigns aligned to wider marketing objectives, collaborating with marketing, content, PR, adviser and employer teams as well as external agencies
• Support paid social activity for adviser audiences, working alongside media agency partners to optimise creative effectiveness and campaign performance
• Transform complex business and technical topics into clear, engaging and audience-focused social content that resonates across multiple channels
• Monitor social media performance, analyse trends and produce actionable insights to continuously improve content strategy, engagement and campaign outcomes
• Track competitor activity, industry developments and platform innovations to identify opportunities that keep Vitality at the forefront of social conversations
• Capture and create high-quality content from events, trade shows, shoots and brand activities, including behind-the-scenes storytelling and live social coverage
• Lead social media support for business-focused events and customer success stories, helping showcase the impact of Vitality's products, services and partnerships
• Maintain a consistent and engaging brand voice across social platforms while supporting wider channel activity including Instagram, TikTok, Facebook, YouTube and X

What do you need to thrive?

• Proven experience creating and managing content across major social media platforms.
• Strong copywriting, editing and storytelling skills, with the ability to create engaging, audience-focused content.
• Ability to translate complex or technical information into clear and compelling social media content.
• Strong understanding of social media trends, platform developments and algorithm changes.
• Data-driven approach, using performance insights and analytics to optimise content and make recommendations.
• Excellent communication and stakeholder management skills, with the ability to collaborate effectively across teams and agency partners.

So, what’s in it for you?

• Bonus Schemes – A bonus that regularly rewards you for your performance
• A pension of up to 12% – We will match your contributions up to 6% of your salary
• Our award-winning Vitality health insurance – With its own set of rewards and benefits
• Life Assurance – Four times annual salary

These are just some of the many perks that we offer! To view the extensive range of benefits we offer, please visit our careers page.

Fantastic Benefits. Exciting rewards. Great career opportunities!

If you are successfulin your application and join us at Vitality, this is our promise to you, we will:

• Help you to be the healthiest you’ve ever been
• Create an environment that embraces you as you are and enables you to be your best self
• Give you flexibility on how, where and when you work
• Help you advance your career by playing you to your strengths
• Give you a voice to help our business grow and make Vitality a great place to be
• Give you the space to try, fail and learn
• Provide a healthy balance of challenge and support
• Recognise and reward you with a competitive salary and amazing benefits
• Be there for you when you need us
• Provide opportunities for you to be a force for good in society

We commit to all these things because we want you to feel that you belong, and are supported to be happy and healthy.

About Us

We’re incredibly proud to be recognised for the culture we've created — recently being named one of Glassdoor’s Best Places to Work 2026, and in 2024 we were delighted to be awarded Top 10 Places to Work in the Sunday Times Awards.

Vitality is a multi-award-winning UK insurance brand, here to make the world a healthier, happier place.

We’ve been a purpose and values-driven business from day 1- long before it became fashionable. Our core purpose is to make people healthier and enhance protect their lives. Vitality pioneered shared-value insurance. We incentivise people to live healthier longer lives – they benefit, our business benefits, and society benefits. We’re successful because we attract, develop, and retain the best people – and because we care.

Plus, you get to join our 1.7+ million members with access to our unique health insurance and healthy living programme. Just to make sure you know our products inside and out.

Diversity & Inclusion

At Vitality, we’re committed to diversity and inclusion because it’s good for our employees, for our business, and for society. We welcome applications from individuals of all backgrounds, experiences, and perspectives.

Vitality’s approach to sustainability

Vitality is a business that drives positive change. We reward people for making and sustaining healthier choices. But healthy people also need a healthy environment. To learn more please visit our Careers page. #LI-Hybrid