Lead Product Designer

Vitality; Bournemouth; Hybrid; GBP 70,000 - 100,000; Full time

Benefits offered by this job

Bonus Schemes

Pension matched up to 6%

Vitality health insurance

Life Assurance

Job summary

Vitality in the UK is hiring a Lead Product Designer to shape digital experiences across web and native apps within the Enterprise team. You’ll combine strategic thinking, design leadership and hands-on execution to deliver customer-centric solutions that drive meaningful business outcomes.

This hybrid role requires 2 days per week in the Bournemouth or Stockport offices, 35 hours per week, with happy discussion of flexible working.

Qualifications

• Degree level education or equivalent professional experience.
• Experience using and contributing to design systems including governance and standards.
• Proven experience designing digital products across web and native app environments.
• Strong understanding of web development practices.
• Experience using digital analytics and conversion rate optimisation techniques.
• Ability to prioritise and refine design backlogs in fast-moving environments.
• Experience writing user stories and defining acceptance criteria.
• Strong understanding of Agile delivery practices and sprint ceremonies.
• Experience using Jira and Confluence
• Excellent communication and stakeholder management skills
• Ability to lead workshops and facilitate discussions across business and technical teams
• Strong collaboration skills with multidisciplinary teams

Responsibilities

• Be central to the design and evolution of digital experiences across native app and web platforms
• Shape and enhance the design system, ensuring consistency, scalability and adoption across products
• Create wireframes, prototypes, user flows and design artefacts that communicate ideas effectively
• Partner closely with Product Managers, Developers and Content Designers to deliver customer-centric solutions
• Drive rapid ideation, testing and iteration to continuously improve user experiences
• Establish and maintain high design quality from discovery through to delivery and implementation
• Use customer insight, analytics and research to inform design decisions and product direction
• Facilitate workshops and stakeholder sessions to gather requirements and align on solutions
• Contribute to the growth of the design community through mentoring, coaching and knowledge sharing
• Champion design best practices, accessibility and usability standards across the organisation

Skills

End-to-End UX/UI

Stakeholder Influence

Design Systems Leadership

Education

Degree level education or equivalent professional experience

Tools

Jira

Confluence

Job description

About The Role

Team – UK, Health, Advisor & Employer Product

Working Pattern - Hybrid – 2 days per week in the Vitality Bournemouth or Stockport Office. Full time, 35 hours per week.

We are happy to discuss flexible working!

Top 3 skills needed for this role:

• End-to-End UX/UI Product Design
• Cross-Functional Stakeholder Influence, Business Understanding & Delivery
• Design Systems Leadership

What this role is all about:

At Vitality, Product Design plays a critical role in shaping the digital experiences that help customers get more from their health and wellbeing journey. This is an exciting opportunity for an experienced Lead Product Designer to join our Enterprise team, where you'll help define and deliver intuitive, user-centred experiences across our Health Policy journey. Working within a cross-functional environment, you'll combine strategic thinking, design leadership and hands-on execution to create products that delight customers while delivering meaningful business outcomes.

Key Actions

• Be central to the design and evolution of digital experiences across native app and web platforms
• Shape and enhance the design system, ensuring consistency, scalability and adoption across products
• Create wireframes, prototypes, user flows and design artefacts that communicate ideas effectively
• Partner closely with Product Managers, Developers and Content Designers to deliver customer-centric solutions
• Drive rapid ideation, testing and iteration to continuously improve user experiences
• Establish and maintain high design quality from discovery through to delivery and implementation
• Use customer insight, analytics and research to inform design decisions and product direction
• Facilitate workshops and stakeholder sessions to gather requirements and align on solutions
• Contribute to the growth of the design community through mentoring, coaching and knowledge sharing
• Champion design best practices, accessibility and usability standards across the organisation

What do you need to thrive?

• Degree level education or equivalent professional experience
• Experience using and contributing to design systems including governance and standards
• Proven experience designing digital products across both web and native app environments
• Strong understanding of web development practices
• Experience using digital analytics and conversion rate optimisation techniques
• Ability to prioritise and refine design backlogs in fast-moving environments
• Experience writing user stories and defining acceptance criteria
• Strong understanding of Agile delivery practices and sprint ceremonies
• Experience using Jira and Confluence
• Excellent communication and stakeholder management skills
• Ability to lead workshops and facilitate discussions across business and technical teams
• Strong collaboration skills with multidisciplinary teams

So, what’s in it for you?

• Bonus Schemes – A bonus that regularly rewards you for your performance
• A pension of up to 12%– We will match your contributions up to 6% of your salary
• Our award-winning Vitality health insurance – With its own set of rewards and benefits
• Life Assurance – Four times annual salary

These are just some of the many perks that we offer! To view the extensive range of benefits we offer, please visit our careers page.Fantastic Benefits. Exciting rewards. Great career opportunities!

If you are successfulin your application and join us at Vitality, this is our promise to you, w e will:

• Help you to be the healthiest you’ve ever been
• Create an environment that embraces you as you are and enables you to be your best self
• Give you flexibility on how, where and when you work
• Help you advance your career by playing you to your strengths
• Give you a voice to help our business grow and make Vitality a great place to be
• Give you the space to try, fail and learn
• Provide a healthy balance of challenge and support
• Recognise and reward you with a competitive salary and amazing benefits
• Be there for you when you need us
• Provide opportunities for you to be a force for good in society

We commit to all these things because we want you to feel that you belong, and are supported to be happy and healthy.

About Us

We’re incredibly proud to be recognised for the culture we've created — recently being named one of Glassdoor’s Best Places to Work 2026, and in 2024 we were delighted to be awarded Top 10 Places to Work in the Sunday Times Awards.

Vitality is a multi-award-winning UK insurance brand, here to make the world a healthier, happier place.
We’ve been a purpose and values-driven business from day 1- long before it became fashionable. Our core purpose is to make people healthier and enhance protect their lives. Vitality pioneered shared-value insurance. We incentivise people to live healthier longer lives – they benefit, our business benefits, and society benefits. We’re successful because we attract, develop, and retain the best people – and because we care.
Plus, you get to join our 1.7+ million members with access to our unique health insurance and healthy living programme. Just to make sure you know our products inside and out.
Ready to find out if we’re the right fit for you? We can’t wait.

Diversity & Inclusion

At Vitality, we’re committed to diversity and inclusion because it’s good for our employees, for our business, and for society. We welcome applications from individuals of all backgrounds, experiences, and perspectives.

Vitality’s approach to sustainability

Vitality is a business that drives positive change. We reward people for making and sustaining healthier choices. But healthy people also need a healthy environment. To learn more please visit our Careers page. #LI-Hybrid