Social Media & PR Manager

Dacie Clean Inc.; Greater London; Hybrid; GBP 35,000 - 55,000; Full time

Benefits offered by this job

Remote work option

Coworking space fees covered during 2+

Job summary

Dacie Clean Inc. is seeking a hands-on Social Media & PR Manager to raise awareness and credibility across Daintie Delicates, PODBOSS and LVP brands in the UK and Europe. You’ll own content, partnerships, sampling and creator relations while shaping trade and consumer visibility.

Based in London with occasional travel, you’ll report to the Founder and collaborate with the Ecommerce Manager and Brand Designer to build a fun, energetic culture and deliver on ambitious growth milestones.

Qualifications

• Experience in social media and PR across consumer brands.
• Proven ability to manage creator relationships and influencer campaigns.
• Strong written and visual storytelling skills.

Responsibilities

• Make content: prefilmed or on-site video for social channels.
• Get us talked about: pitch journalists and trade press.
• Get product into the right hands: run sampling and gifting.
• Build the creator pipeline: recruit and brief UGC creators, manage deliverables.
• Show up: attend trade shows, events, and partner venues.

Skills

Content creation & editing

PR outreach & media relations

Creator/UGC management

Brand partnerships

Campaign planning

Education

Bachelor’s degree or equivalent in Marketing/Comm

Tools

CapCut/Canva

LinkedIn

TikTok

Job description

Permanent employed role only. No freelancers, contractors or agencies please.

We are looking for a Social Media & PR Manager

We are looking for a Social Media & PR Manager who can help get our brands seen, talked about, filmed, sampled, trusted and remembered.

About Us

We're an entrepreneurial Aussie family, originally from Melbourne, running quite a few businesses across the US, Australia and now the UK and Europe. We're not an agency, but you'll get to work across a genuinely diverse range of products and brands. You'll primarily be working in the office of Dacie Clean, the detergent company of the family, run by Dakota (a small brunette in her late twenties with a big passion for dancing and an even bigger one for solving laundry problems nobody else wants to talk about).

She opened the London office at Westbourne Studios in January 2026 to push some of our brands from the US into the UK & Europe. So we're still very much early days.. You'll be the second of our London creative crew, soon joined by our Ecommerce Manager and Content Strategist & Copywriter.

We're hoping to find the right people to grow with and build a really fun, supportive and kind culture.

This is a role in a startup, so it needs initiative, resourcefulness, curiosity and a healthy ability to just get things done, with plenty of variety and room to make an impact. We like people who think creatively, find resourceful solutions, and occasionally achieve surprisingly good results with little more than determination and a decent WiFi connection.

We're after someone full time, but we offer up to 2 months a year remote work if you want to travel... and we'll even shout you the coworking space fees while you're off adventuring!

Bring your mates too!

After three years adapting our US products for Europe, they're finally arriving in the UK (hooray!!.. it's been a long process). So that means its time to ramp up the team!

As part of this expansion, we are also currently hiring for:

• Ecommerce Manager
• Content Strategist/Copywriter

If you know talented people who would be a great fit, please mention it in your application that you would like to recommend or work alongside them.

The Role

Daintie Delicates is a laundry detergent that removes period stains. It's both gentle, effective and stigma breaking. (https://daintiedelicates.com/).. we won a shiny silver award last year.

PODBOSS is wholesale, convenience sized and bulk detergent. ( https://thepodboss.com/ )

LVP sells the laundry vending machines that Podboss goes inside of as well as other laundrette supplies. (https://laundryvendingproducts.com/)

Across all three we're building niche, practical consumer and trade brands with clear positioning and growth potential.

Beyond detergents, our wider family of products spans some pretty diverse industries from caravans and arborist machinery to concrete mixers and medical/lab products so over time there may be chances to support other brands in the family too. (the laundry rack and readymixer will take most of your time for this side of the company

https://readymixer.com/

https://blueridgecampers.com/

You will help build awareness, credibility and recognition across Daintie, PODBOSS and LVP through content, partnerships, PR, sampling, creator relationships and brand building initiatives.

This role has two main functions:

Brand Partnerships & PR

Social Media

For Daintie and PODBOSS, you will help oversee organic content across TikTok, Instagram and Facebook. For LVP, the focus is more trade visibility, LinkedIn presence, industry relationships and B2B awareness among laundrette owners and operators.

Your time will not be split equally across the brands. Daintie will take up the largest share of the role, PODBOSS will need regular attention, and LVP will be more occasional and trade focused.

You will work closely with the Founder, Brand Designer, Ecommerce Manager and Brand Strategist/Copywriter, as well as our US videographer, freelance scriptwriter and two on call UK videographers for more professional campaigns.

You do not need to have done every single part of this role before, but you do need to be curious, socially confident, quick to learn and comfortable making things happen.

What you'll actually do:

• Make content. take prefilmed content, or film and edit shortform video on your phone: TikTok, Reels, LinkedIn. Lowfi, fast, native. Product demos, founder content, customer stories, trend formats. Shot in laundromats, hostels, hotels, trade shows... wherever the products live.
• Get us talked about. Pitch journalists, podcasts and trade press. Find the story angles (founder stories, award wins, weird distribution channels).
• Get product into the right hands. Run sampling and gifting: lingerie stores, women's health communities and maternity spaces for Daintie; laundromats, hostels and hotels for PODBOSS and LVP. Turn one off placements into relationships.
• Build the creator pipeline. Recruit and brief UGC creators, manage deliverables, run TikTok Shop affiliates, and spot when a comment or customer quote could become a brand moment.
• Show up. Trade shows, partner venues, events. Staff the stand, interview laundrette owners on camera, capture the chaos.

You will work with the Founder, Brand Designer, Ecommerce Manager and Brand Strategist/Copywriter, plus videographers in the US and UK for bigger campaigns. Strong footage gets passed to the Ecommerce Manager for ads and listings... you own organic.

You don't need to have done all of this before. You need to be curious, socially confident, quick, and the kind of person who makes things happen without being handed them.

What We're Looking For

• Be a chaser, a go getter. You're running the show and we are following you
• Understands modern brand building beyond just social media, and is energised by people, places and real moments
• Confident filming, editing and posting short form content (CapCut, Canva, and a scheduler we previously used Plan)
• Comfortable appearing on camera, and even more comfortable putting other people on it
• Experience managing organic brand channels and working with creators, influencers or UGC
• Strong, charismatic communication: captions, outreach messages, brand copy, and walking up to strangers at trade shows
• Can juggle multiple brands and projects without blurring their identities or needing constant supervision
• Highly responsive
• Spots opportunities without being handed them: a journalist request, a local event, a viral comment, a laundrette partnership

Nice to have:

PR or media relations experience; TikTok Shop, affiliates or creator marketplaces; content for physical products; background in consumer goods, wellness, beauty, hospitality or trade; sampling, gifting or partnership programmes; coordinating videographers.

Who This Role Is Not For

This isn’t a role where you manage a social team from above. You’ll have support: brand design, copywriting, scriptwriting, videography... but it’s hands on. You are not a cog you are the wheel.

We need energy, appetite and comfort being visible. Someone proactive who’ll get out there, film things, talk to people, test ideas and capture real moments like trade show chaos and founder led experiments.

Not someone who wants to stay quiet behind the scenes.

We need charismatic confidence, warmth and a sense of humour, because the best content comes from making ordinary moments feel human, engaging and funny. Honestly, once you see how big our fluffy mascot is next to our 5'3 founder, the content writes itself.

With this job sometimes you'll be filming onsite in a hostel laundry, or interviewing a local laundrette owner. Sometimes it’s the imperfect, non polished side of running a biz or building a brand... like covering a tradeshow and the Founder deciding she could probably rewire our broken down claw machine five minutes before doors open, with absolutely no experience. Finding the funny in the raw.

You don’t need to be an influencer or a professional presenter. Just socially confident, curious, a great storyteller and willing to give things a go.

Location

Fulltime, onsite in London (Westbourne Studios, W10), with some travel within the UK for shoots.

Up to 2 months a year remote work if you want to travel with coworking fees on us.