Social Media Platform Manager - UK

www.grapevinejobs.co.uk - Jobboard; London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading entertainment service is seeking a Platform Manager to drive audience engagement across social media channels. The role involves strategic oversight of content on platforms like Instagram and Facebook, ensuring optimal audience growth and engagement. Ideal candidates should have extensive experience in social media management and a deep understanding of internet culture. This position offers a dynamic work environment focused on creativity and innovation.

Qualifications

• 8+ years' experience running social channels at a brand or publisher.
• Strong local culture and consumer expertise.

Responsibilities

• Lead @NetflixUK on Facebook and Instagram.
• Manage the publishing schedule for each channel.
• Champion audience growth and engagement.

Skills

Communication

Creativity

Organizational Skills

Social Media Knowledge

Audience Development

Job description

Can you hear it when we say “ we’re outsiiiide ”? Does this emoji mean something to you ? Do you know what day July 15th is? Read on…

We are looking for a Platform Managerto join the Netflix Social Marketing team to run our Meta platforms - Instagram and Facebook - as well as co-run YouTube.

Netflix is one of the world's leading entertainment services, with 283 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

The Role

With new titles launching every day, and multiple launch campaigns running concurrently, Platform Managers are responsible for setting the strategic direction of our channels. Their primary goal is increasing audience engagement and driving audience growth, ensuring our channels remain healthy spaces for us to promote all areas of the Netflix business. They’re also responsible for the smooth running of our channels. They act as air traffic control, ensuring the right content is posted to the right channels to find the audience. They’re responsible for ensuring content is optimised for each platform, both practically but also with best-practice creative in mind.

Platform Managers lead our agency team, spinning up fast-turnaround reactive content. That is a mix of reacting to external trends and responding to what we know fanbases are loving about the latest Netflix hit. They’re embedded in those fandoms, and know them inside and out. Their goals are relentless channel growth and getting people talking. They do it by testing new formats and features, knowing what makes fans tick - and what ticks them off - and creating content that fuels the fire of Netflix fandoms.

Platform managers are responsible for live event coverage, whether that’s on the ground capture at a physical event like a premiere, or virtual clipping for the latest WWE event.

We are seeking a highly driven, self-motivated person who lives & breathes TV and films. You are organised, an excellent communicator, and creative. You are always learning and testing new ideas. You are comfortable scrutinising your own ideas, and you are always the first to ask, “How could this have been better?” You’re excited by the idea of testing new things, changing what’s not working, and taking swings. Above all, you have an instinct for good social creative, strong platform knowledge, great ideas, and the passion, energy, and creative ambition to see it all through.

Key Responsibilities:

Lead @NetflixUK on Facebook and Instagram. Lead on the UK contributions to global YouTube channels, including Netflix, Still Watching Netflix, and Netflix Sports

Set the strategy for the above channels, considering how they fit into the wider business strategy

Manage the publishing schedule for each of the above channels

Co-manage the retained reactive agency relationship - setting context, briefing them, and feeding back on their creative assets in real-time

Be a creative partner to the Title Social Managers, supporting them with reviewing creative ideas and edits for campaign assets that will run on your channels

Jump into Netflix events, marketing activations, and industry events (i.e. London Film Festival, BAFTA) to support on covering them across our channels

Share your knowledge of the channels and audiences with cross-functional teams Be the expert on your audiences and platforms

Be a relentless champion of audience growth. Share your wins and fails, always seeking to maximise engagement and brand love

Keep a particularly close eye on titles that don’t have Marketing support. Sometimes under-the-radar titles pop unexpectedly, and we need to pivot in at speed

Try new things. Use the features of the platforms or habits of the audiences to create bold, exciting moments

Stay alert to social trends, with consideration for how we stay industry leading in our approach to social media. Consider other platform opportunities and how we engage fans across the internet

Background and skills:

8+ years' experience running social channels at a brand or publisher

8+ years' experience of community management and audience development at a brand/publisher

A strong eye for creative, understanding what makes online audiences laugh, cry, debate, and ultimately share

Deep understanding of internet culture, and the distinct demands of different social platforms

Strong local culture and consumer expertise

Experience in partnering with creatives

Ability to work cross-functionally, with the confidence to argue your point of view and sell your vision

Excellent organisational skills

Spirit of curiosity - an obsessive interest in what other brands and publishers are doing in the space.

Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want anaccommodation/adjustmentfor a disability or any other reason during the hiring process, please send a request to your recruiting partner.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversitybuilds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.

Please CLICK HERE to see this role on our own website, and apply.