Social Media & Partnerships Lead

Modern Soda Co.

Greater London

On-site

GBP 50,000 - 70,000

Full time

4 days ago

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Benefits offered by this job

Equity potential

Ownership of brand on social

Job summary

Modern Soda Co. in London is seeking its first in-house marketing lead to own brand look, voice and presence across Instagram and TikTok, plus creator partnerships, retail activations and events.

You will direct the creative, shoot and edit content, guide external agencies, manage a junior teammate and build campaigns with the cafés, shops and partners that stock the brand.

Qualifications

Portfolio that demonstrates taste and strong execution
Track record of platform-specific content growth on Instagram and TikTok
Experience creating brand collaborations or live events
Experience activating content in retail spaces (cafés/venues)
Hands-on shooting and editing of short-form video
Experience briefing creators or influencers from outreach to delivery
Experience managing community and setting response standards
Experience mentoring at least one junior team member
3–5 years in social/content at a consumer brand or agency
Strong knowledge of London cafés, run clubs, nightlife and fashion

Responsibilities

Own the brand's look, voice and presence across channels
Build content strategy for Instagram and TikTok tailored to each platform
Art direct shoots and the Instagram grid; contribute content directly
Direct creative for paid social: angles, hooks and assets
Lead community management with clear response standards
Track performance and shape content/paid creative based on data
Brief/ oversee creators, influencers and campaigns
Plan and run events/collaborations with cafés, venues and partners
Develop ambassador program and scale with external partners
Support stockists with social campaigns and launches

Skills

Portfolio that shows taste

Platform-specific growth on Instagram

Brand collaborations / live events

Content activations in physical spaces

Hands‑on shooting & editing short‑form

Briefing creators/influencers

Community management

Mentoring junior team member

3–5 years in social/content (consumer)

London culture knowledge (cafés, run,夜

Job description

We’re a new functional drinks brand launching in the UK in spring 2027. The product is ready, the brand is built, and we plan to take the UK by storm.

We come from three generations in the beverage industry, so we know how to make a great drink. What we need now is the person who makes people want it.

The role

You’ll own how the brand looks, sounds and shows up, online and off. That covers our Instagram and TikTok, the creators we work with, the places that stock us, and the collaborations and events that put us in front of the right people in London.

This role is about taste above everything. You’ll need a sharp eye and real art direction: knowing exactly how a post, a shoot or an event should look and feel, and holding everyone to that standard. You’ll make a lot of content yourself and direct the team around you on editing, design, paid media creative and community.

You’ll be our first in house marketing hire, reporting to the founder, with real ownership from day one. You will guide our network of external creative partners, agencies, and freelancers, while directly managing an in-house junior team member.

What you’ll be doing

Brand and content

Setting and protecting the look and voice of the brand everywhere it appears
Building our content strategy for Instagram and TikTok, with an approach that fits each platform
Art directing shoots, content and our Instagram grid, and making plenty of content yourself
Directing the creative for our paid social: the angles, hooks and assets we run

Community and performance

Setting how we talk to our community, with clear response standards and escalation, and leading the team that manages comments and DMs
Tracking what performs and using it to decide what we make next, from organic content to paid creative

Creators, collaborations and events

Briefing and reviewing creator content: personas, hooks and volume
Turning the cafés, venues and brands we work with into campaigns and events worth filming, then running them
Building relationships with run clubs, studios and communities that fit the brand
Choosing who gets our product first, and growing that into an ambassador programme from the ground up
Plugging in bigger names when they come on board, and protecting the brand in those deals

Supporting the places that stock us

Creating social campaigns around launches with key accounts
Running an ongoing programme of content that champions the independent cafés and shops that stock us
Bringing new flavour launches to life on social

What we’re looking for

A portfolio that shows taste: content you made or art directed and are proud of
A track record of platform-specific content on Instagram and TikTok that measurably grew reach or engagement
Experience creating and running brand collaborations or live events, not just posting about them
Experience creating content or activations within physical retail spaces, cafés, or venues
Hands‑on shooting and editing short‑form video
Experience briefing creators or influencers, from first contact through to delivery
Experience managing community at pace, including response standards and escalation
Experience managing or mentoring at least one junior team member
Around 3 to 5 years in social or content at a consumer brand or creative agency. Food and drink, wellness, fashion or lifestyle is a plus
You live on TikTok and Instagram and know London culture well: cafés, run clubs, nightlife, fashion
You brief clearly, give direct feedback, and say no when something isn’t good enough
You’re organised, and comfortable reading performance numbers and acting on them
It helps if you’ve produced events before.