Social Media Officer

The Extracare Charitable Trust t/a Extracare Ltd; West Midlands Combined Authority; On-site; GBP 27,000; Full time

Job summary

The ExtraCare Charitable Trust is seeking an enthusiastic Social Media Officer to enhance the charity's online visibility. This full-time role involves managing social media platforms, creating engaging content to raise awareness, and supporting the sales team by generating leads. Successful candidates will possess strong communication skills, creativity, and a passion for improving the lives of older people.

Benefits

25 days annual leave plus Bank Holidays

Contributory Pension (up to 9%)

Enhanced maternity and paternity allowance

Buy And Sell Holiday

Free Life Insurance

Cycle2work Scheme

Attendance Reward

Free use of onsite location gyms

Ongoing Training and Development

Qualifications

• Enthusiastic and experienced in social media management.
• Understanding of PR and reputational issues.
• Interest in the lives of older people.

Responsibilities

• Manage and develop social media content across multiple platforms.
• Support the digital marketing strategy.
• Engage with online audience and respond to queries.

Skills

Strong written communication

Digital creative skills

Basic design skills

Job description

Are you an enthusiastic and experienced Social Media Officer?

ExtraCare are looking for an experienced and enthusiastic Social Media Officer to join our award-winning charity, The ExtraCare Charitable Trust, and contribute to our mission of creating ‘better lives for older people’. This opportunity is on a full-time permanent contract, based at our Head Office in Binley, Coventry.

The successful candidate will manage and develop ExtraCare's social media channels through the design, creation and delivery of engaging, audience centric content across multiple platforms, including - but not limited to - Facebook, LinkedIn, Tik Tok, Instagram and YouTube.

Benefits of the role include;

• 25 days annual leave, plus Bank Holidays
• Contributory Pension (up to 9%)
• Enhanced maternity and paternity allowance
• Buy And Sell Holiday
• Free Life Insurance
• Cycle2work Scheme
• Attendance Reward
• Free use of onsite location gyms
• Ongoing Training and Development

Role Details

• Role Social Media Officer
• Hours 37.5 per week
• Location Head Office (occasional travel to locations)
• Salary £26,769 per annum

Key Duties

The successful candidate will support the development and implementation of ExtraCare’s digital marketing strategy and stay up-to-date with the latest social media practices and technologies, evaluating the use of, and adopting new functionality and platforms where appropriate. The role will require proactively engaging with our online audience, sparking conversation and responding to incoming queries, strengthening relationships and harnessing our online advocates. The Social Media Officer will need to utilise our social media channels to extend the reach of our charity and corporate messages, raising awareness of ExtraCare, and to support the generation of leads for the sales team.

Strong written communication skills and digital creative skills are required for developing and maintaining social media content. Including basic design skills and the ability to create images and short videos.

We are looking for a Social Media Officer with a genuine interest in the lives of older people, their stories and interests. They should also have an understanding of PR and reputational issues.

Please see job description for further information about this exciting opportunity.

ExtraCare strives to create a workplace that fully reflects society. We want our staff to feel empowered to bring their full, authentic selves to work and be part of a safe and supportive community.

Do not miss out! Click ‘apply’ now to make an invaluable impact to the lives of our residents as our new Social Media Officer.

• Closing Date: Friday 13 June 2025
• First Stage Interviews: Thursday 19 June 2025
• Second Stage Interviews: Thursday 26 June 2025

ExtraCare is committed to making our recruitment practices as fair and inclusive as possible for all. This includes making reasonable adjustments to support candidates throughout the recruitment process.

ExtraCare reserve the right to close this advertisement early. Be one of the first to apply!