Social Media & Marketing Manager, Fitness Brand

JR United Kingdom; London; On-site; GBP 35,000 - 55,000; Full time

Job summary

A leading fitness brand in London is seeking a Social Media & Marketing Manager to elevate their brand presence. You will be responsible for driving marketing campaigns, managing social media strategies, and building community engagement across multiple locations. Ideal candidates will have 4+ years of experience, strong digital skills, and a passion for wellness.

Qualifications

• 4+ years in marketing, ideally within wellness or health & fitness sectors.
• Strong digital and social media expertise.
• Excellent organisational, communication, and stakeholder management skills.

Responsibilities

• Manage the social media calendar and content across platforms.
• Plan and execute local events and partnerships that drive awareness.
• Develop creative, on-brand content including video and photography.

Skills

Digital marketing

Social media expertise

Communication

Stakeholder management

Multitasking

Job description

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Social Media & Marketing Manager, Fitness Brand, london

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Client:

Salt

Location:

london, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

4

Posted:

10.06.2025

Expiry Date:

25.07.2025

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Job Description:

Social Media & Marketing Manager, Fitness Brand

London, office/studio based

Up to £45K

Salt is partnering with a premium fitness studio with multiple locations across London to find a talented Social Media & Marketing Manager. We're looking for a genuine people-person with at least three years of experience in social media marketing, along with a solid foundation in traditional marketing.

In this role, you'll lead localised marketing campaigns and drive in-studio initiatives to create scroll-stopping content across the brand's social channels. You'll be actively present across all studio locations—building strong relationships with staff and members—fostering a vibrant, highly engaged community of loyal brand advocates.

Key Responsibilities:

Social Media

• Manage the social media calendar and content across platforms.
• Deliver an influencer strategy to boost brand reach and engagement.
• Track and report on social media performance, identifying optimisation opportunities.

Events & Partnerships

• Plan and execute local events and partnerships that drive awareness and client acquisition.
• Collaborate with community groups and relevant external organisations.
• Launch and manage an ambassador programme to expand brand advocacy.

Content Creation

• Develop creative, on-brand content (including video and photography).
• Work closely with designers to produce materials for both digital and print use.

Marketing & Campaigns

• Contribute to and implement elements of the marketing plan.
• Support the execution of campaigns, content planning, and asset production.
• Collaborate with studio teams to deliver local marketing strategies that align with broader business goals.

Internal Engagement

• Support internal wellbeing and brand engagement initiatives.
• Encourage team participation in content creation and brand promotion.

Requirements:

• 4+ years in marketing, ideally within wellness or health & fitness sectors.
• Strong digital and social media expertise.
• Excellent organisational, communication, and stakeholder management skills.
• Confident multitasker with a proactive, hands-on approach.
• Experience managing content, events, and community engagement.