Social Media Marketing Executive

London Limited; London; On-site; GBP 35,000 - 45,000; Full time

Job summary

Join a premier hospitality group as a Social Media Marketing Executive, driving innovative social media strategies to enhance brand visibility across 15 luxury hotels. You'll collaborate closely with marketing leaders to deliver engaging, targeted content and report on campaign performance. This role is ideal for a creative thinker with a passion for enhancing brand presence in the competitive hospitality landscape.

Benefits

28 holidays including bank holidays

Discounted gym membership

Wellbeing support and workshops

Annual parties and events

Pension scheme

Birthday Day Off

Qualifications

• Minimum of 3 years experience in Partnerships and Marketing, preferably in hospitality.
• Demonstrable track record of identifying new partnerships.
• Strong leadership skills with ability to act as a brand ambassador.

Responsibilities

• Oversee and execute content creation tailored to different brand audiences.
• Work with agencies to organise and execute social media advertising campaigns.
• Monitor and report on all activity to the Head of Marketing regularly.

Skills

Creative thinking

Excellent communication skills

Commercial awareness

Social media advertising

Education

Bachelor’s degree in marketing

Tools

Excel

Job description

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About Montcalm Collection

United by timeless style and peerless service, Montcalm Collection is London’s compendium of luxury hotels. Housed in elegant Georgian townhouses, an 18th-century brewery, heritage headquarters and a diamond-shaped skyscraper, each hotel reveals a different chapter in the city’s story.

About Montcalm Collection

United by timeless style and peerless service, Montcalm Collection is London’s compendium of luxury hotels. Housed in elegant Georgian townhouses, an 18th-century brewery, heritage headquarters and a diamond-shaped skyscraper, each hotel reveals a different chapter in the city’s story.

The hotels in the collection include a historic brewery, reimagined as a vibrant modern hotel: Montcalm Brewery. A storied city-slicker, housed in the former headquarters of the Royal Mail: Montcalm Royal London House. A property with a bold new perspective at Montcalm East, part of Marriott’s Autograph Collection. And a duo of mindful hotels which set a slower pace: Inhabit, Southwick Street and Inhabit, Queen’s Gardens, both part of Design Hotels.

Our flagship hotel is on the brink of a bold new era. Its Grade II-listed building on the cusp of Park Lane has been sensitively refreshed by architects Holland Harvey. Interiors are being rejuvenated by Studio Mica and Studio Est. We have added a new signature restaurant helmed by a world-famous chef, alongside a dapper lounge and bar. Communal areas, bedrooms and suites have all been artfully redesigned; our spa and Grand Ballroom will re-emerge as modern icons.

Conscious, cultured, characterful, and considerate, Montcalm Marble Arch is a five-star hotel set on a historic crescent that sits proudly at the top of Park Lane, steps from Hyde Park and the West End, with a toe in Marylebone, bringing a fresh, holistic hospitality approach to London luxury. The respectful, sensitive full restoration includes a wellness space, community-welcoming public spaces and a restaurant helmed by an internationally acclaimed chef.

Overview

The Social Media Marketing Executive will support the marketing team and 15 hotels with social media content, advertising, and reporting. Working closely with the Digital Marketing Manager and Head of Marketing, you will be a key element in creating innovative, exciting, and engaging content to boost the profile of the hotels. Aided by agency support you will maintain and improve strongly targeted advertising campaigns. You will work closely with the hotel teams to brainstorm, create, and edit best-in-class social media. You will provide regular reporting on the results of campaigns and posts, continually optimising as you go.

Key Responsibilities

• Oversee and execute content creation tailored to different brand audiences and demographics
• Create memorable, funny, interesting, and engaging content to grow audience and sales
• Work with agencies to organise and execute social media advertising campaigns
• Analyse and assess how activity has performed, continually optimising and amending based on these learnings
• Monitor and report on all activity to the Head of Marketing and Leadership Team regularly
• Remain up-to-date with the latest trends and suggest how Montcalm Collection can utilise these for increased reach and sales
• Maintain a flexible attitude to hosting and entertaining clients, attending events, and occasional other out-of-hours responsibilities as needed
  
  

Other Responsibilities

• Working within the company’s policies and procedures.
• Working to improve the company's social and environmental objectives.
• Attendance at company-wide events, including the staff conference, AGM, company training, etc.
  
  

Essential Qualifications & Person Specification

The successful candidate will demonstrate that they have the following key criteria, personal competencies and skills:

• Bachelor’s degree in a marketing- or partnerships-related field
• Minimum of 3 years of experience in Partnerships and Marketing, preferably in the hospitality industry
• Demonstrable track record of identifying new partnerships and negotiating partnership deals
• Strong commercial awareness with the ability to identify revenue-driving partnership opportunities
• Excellent written and verbal communication skills.
• Creative thinker with the ability to generate innovative partnership ideas.
• Experience in copywriting, including partnership announcements, event descriptions, and blogging
• Ability to work effectively in a fast-paced environment and manage multiple projects simultaneously
• Self-motivated and energetic.
• Strong leadership skills with ability to act as a brand ambassador.
• A passion for social business.
• Highly self-motivated, with the ability to work autonomously.
• Experience of managing employees.
• Basic knowledge of updating the website content and design is ideal (not mandatory).
• Good knowledge of Excel and analytical tools.
• Competitive salary
  
  

This job description is designed to outline primary duties and conditions related to the position at a luxury hotel. It is not an exhaustive list and additional tasks and responsibilities may be required as directed by hotel management.

Benefits

• A supportive, empowering team environment
• Benefits platform with various discounts
• Wellbeing support, workshops and advice
• 28 holidays including eight bank holidays, with more holidays after two-year service
• Cash-back health benefits, including optical, dental, chiropractor and physio services
• Discounted gym membership
• Access to Wellbeing platform and sessions, including EAP
• Awards and Recognition Programme
• Annual parties
• Regular and ongoing training and development, including leadership workshops
• Pension scheme
• Birthday Day Off
  
  

Eligibility

Candidates must be authorised to live and work in the UK. Currently, visa sponsorship is not available for this role.

Equal Opportunity Employer

At Montcalm Collection, diversity and inclusion aren't just buzzwords. We genuinely value the unique perspectives everyone brings, regardless of gender, ethnicity, age, disability, or background. Our culture thrives on mutual respect, and we provide a workplace free from discrimination and prejudice.

Should this role resonate with your aspirations, please apply. If not shortlisted, we encourage you to explore other opportunities with us, either now or in the future.

Note: If you do not hear from us within 14 days, kindly consider your application as not shortlisted for this role.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Hospitality

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