Social Media & Marketing Executive

The Midland Hotel; City of Edinburgh; On-site; GBP 25,000 - 35,000; Full time

Job summary

Join the NYX Hotel Edinburgh as a Social Media and Marketing Executive, where you'll lead the hotel's organic social strategies and marketing campaigns. This pivotal role focuses on launching a vibrant new restaurant and bar, perfect for a creative individual passionate about brand development.

Benefits

Hybrid working environment

Special rates on hotel rooms across the UK & Europe

Company-wide recognition scheme

Free hot meals whilst on duty

Talent referral scheme

Regular team celebrations and events

Access to Company Pension Scheme

Ongoing training programmes with progression paths

Qualifications

• Experience in a social media or marketing role, ideally within hospitality or lifestyle sectors.
• Strong independent working ability within a dispersed team.

Responsibilities

• Manage organic social media strategy and content creation.
• Develop and execute marketing campaigns for the restaurant and bar launch.
• Engage with the community and align marketing efforts with operational goals.

Skills

Knowledge of social platforms

Content creation

Community management

Cross-functional teamwork

Job description

This is an exciting opportunity to join the team at the highly anticipated NYX Hotel Edinburgh, an innovative lifestyle hotel concept set to open in the heart of the city. NYX Hotels, part of the Leonardo Hotels brand, offer a unique, stylish experience that celebrates the vibe and culture of their location.

As the Social Media and Marketing Executive, you will oversee the organic social strategy, marketing campaigns, and PR initiatives for NYX Hotel Edinburgh, with a special focus on launching a vibrant new restaurant and bar concept. We are looking for a proactive, creative, and ambitious individual with a passion for social media, events, and brand development.

This is a fantastic opportunity to play a pivotal role in shaping the story of one of Edinburgh’s most exciting new destinations.

Key responsibilities of the Social Media & Marketing Executive:

• End-to-end organic social media management for NYX Hotel Edinburgh including; strategy development, content planning, content creation, community management, publishing and performance review
• Regular content ideation and creation for the channels: from shooting Reels to creating graphics and sharing Stories
• Writing appropriate and engaging copy for social media
• Community management and engagement (not including customer service queries)
• Working on various marketing projects outside of social, including PR activations and creating collateral for the hotel
• Develop and execute targeted social media and marketing campaigns to create excitement and buzz around the opening of the restaurant and bar concept.
• Work closely with the General Manager, Head Chef, and PR teams to align marketing efforts with operational goals and deliver a cohesive brand story.

Our ideal Social Media & Marketing Executive will have:

• Knowledge of social platforms and their algorithms including but not limited to Facebook, Twitter, Instagram and TikTok
• A vibrant flair for content creation, specifically for social media
• The ability to work cross-functionally with different teams to achieve shared objectives
• A strategically-minded approach with the view to bring the social channels to new heights!
• Strong ability to work independently and be comfortable working within a dispersed team
• Previous experience in a social media or marketing role,deally within the hospitality or lifestyle sectors.

Why come join us?

We look after our colleagues just as well as we look after our guests. Once you’re part of the team, you’re part of the Leonardo community. We have support on tap, so expect top-notch L&D programmes, practical training and clear progression within our vibrant and dynamic team.

Our Story

Built on decades of hotelier know-how, we are part of the Fattal Hotels Group, which operates over 230 hotels across Europe and Israel. We look after over 50 hotels across the UK & Ireland and have plans for major expansion over the next few years’; there’s never been a more exciting time to join us!

Some of the perks you could enjoy include:

• Hybrid working environment
• Special rates on Leonardo Hotel rooms across the UK & Europe: get planning that city break you’ve been dreaming of!
• Company-wide recognition scheme: for being your fabulous self, you could earn vouchers to spend on a wide range of high street shops
• Free hot meals whilst on duty
• Talent referral scheme: earn yourself a bonus for recommending a friend to join us
• We love to get together and celebrate: we regularly host Thank You Week (your hotel could have anything from ice cream trucks to pizza parties) and every year we get dressed up in our fanciest threads to host our Employee Awards Celebration
• The important stuff: access to the Company Pension Scheme, Life Assurance and Wellbeing Support
• Ongoing job-related training programmes with clear paths for progression