Social Media Manager – Paid & Organic

strukta Group Ltd; Carshalton; On-site; GBP 40,000 - 60,000; Full time

Job summary

strukta Group Ltd is seeking a paid social specialist to lead and optimise campaigns across Meta, LinkedIn, YouTube and TikTok for diverse clients. You’ll plan, build and test campaigns, manage budgets, analyse results and present practical recommendations to clients, while also creating engaging organic content and helping with community engagement.

The role requires at least two years of hands-on experience and a strong ability to interpret data, report insights to clients, and collaborate

Qualifications

• Two years’ hands-on experience planning, building and optimising paid social campaigns.
• Strong working knowledge of Meta, LinkedIn, YouTube and TikTok advertising platforms, including lead-generation campaigns.
• Sound understanding of campaign structure, audience building, segmentation, testing, budgets and funnel optimisation.
• Ability to interpret data, improve performance and explain results to clients via Teams or in-person.
• Evidence of creating effective organic social content.

Responsibilities

• Lead paid social campaigns across Meta, LinkedIn, YouTube and TikTok, focusing on lead generation, brand visibility and website traffic.
• Own campaign structure, audience targeting, budgets, bidding, testing, ad copy and creative briefs.
• Monitor performance and translate data into practical client recommendations.
• Advise clients on paid strategy, platform choice and best practices.
• Create platform-appropriate organic content and direct engagement with audiences.
• Support community management by engaging with comments and messages.
• Collaborate with the team to align paid and organic social with wider campaigns.
• Contribute ideas to pitches and identify new opportunities for clients and the agency.

Skills

Paid social planning

Campaign optimisation

Data interpretation

Client communication

Organic content creation

Tools

Meta Ads

LinkedIn Ads

YouTube Ads

TikTok Ads

Job description

About the role

• Paid social leadership: Plan, build, manage and optimise campaigns across Meta, LinkedIn, YouTube and TikTok, focused on objectives including lead generation, brand visibility and website traffic.
• Campaign delivery: Take hands-on responsibility for campaign structure, audience targeting, budgets, bidding, testing, ad copy and creative briefs.
• Performance and insight: Monitor results, identify opportunities and turn campaign data into clear, practical recommendations for clients and colleagues.
• Client advice: Provide informed guidance on paid strategy, platform selection and best practice.
• Organic content: Develop platform-appropriate ideas and copy, create and edit mobile-first video, and schedule timely content aligned with each client’s brand.
• Community management: Help clients build stronger online communities by engaging with audiences and responding appropriately to comments and messages.
• Collaboration: Work with our full team to integrate paid and organic social into wider campaigns.
• Growth: Contribute ideas to pitches and proposals, and help identify new opportunities for clients and the agency.

What you’ll need

• At least two years’ hands-on experience planning, building and optimising paid social campaigns.
• Strong working knowledge of Meta, LinkedIn, YouTube and TikTok advertising platforms, including lead-generation campaigns.
• A sound understanding of campaign structure, audience building, segmentation, testing, budgets and funnel optimisation.
• The confidence to interpret data, improve performance and explain results clearly to clients, both via Teams meetings and in-person.
• Evidence that you can also create effective organic social content, including strong