Paid Social Account Manager

Utilise; Liverpool; Hybrid; GBP 32,000 - 35,000; Full time

Benefits offered by this job

Performance-based bonus opportunities

Hybrid working

25 days holiday entitlement + Bank/Hol

Birthday off

Regular performance reviews

Opportunity to work across ecommerce/g

Direct involvement in strategy and ad/

Access to client data beyond platforms

Supportive, ambitious team

Clear route to senior roles

Room to bring ideas and optimize

Quarterly team social events

Job summary

Utilise is a dynamic marketing agency in the UK that blends performance, branding and growth to drive ecommerce success. We’re seeking a Paid Social Account Manager to lead Meta and TikTok campaigns, optimize performance, and communicate strategy directly with clients.

You’ll manage campaigns end-to-end, including builds, daily optimisations, reporting, and strategic testing, working closely with creative, web and analytics teams to deliver measurable growth.

Qualifications

• 2+ years of professional paid social experience.
• Hands-on experience managing campaigns in Meta Ads Manager.
• Experience managing TikTok campaigns or strong understanding of the platform.
• Experience managing and scaling meaningful advertising budgets.
• Strong understanding of ecommerce and direct-response advertising.
• Confidence analyzing performance data and making data-driven decisions.
• Clear communication with clients and leading calls confidently.
• Experience using GA4, Looker Studio or Triple Whale for reporting.
• Attention to detail and strong commercial judgement.

Responsibilities

• Build, launch and optimise campaigns across Meta and TikTok Ads Manager.
• Own client performance and determine next actions.
• Manage budgets across multiple brands and objectives.
• Monitor metrics such as ROAS, CPA, CAC, CTR, CPM, CVR and AOV.
• Analyze performance across campaigns, audiences and landing pages.
• Identify patterns and opportunities to prevent issues.
• Lead regular client calls and present performance clearly.
• Convert data into actionable strategic recommendations.
• Brief Designers, Creators and UGC talent on ad concepts.
• Collaborate with cross-functional teams to improve funnels.

Skills

Paid social experience

Meta Ads Manager

TikTok campaigns

Budget management

Ecommerce advertising

Data analysis

Client communication

GA4 Looker Studio Triple Whale

Shopify

Creative testing

Tools

GA4

Looker Studio

Triple Whale

Klaviyo

Omnisend

Shopify

Job description

Salary: £32,000–£35,000 depending on experience, plus performance-based bonuses

Role type: Full-time

We’re a performance, branding and growth marketing agency working with ambitious ecommerce and consumer brands. We help brands grow through paid media, creative, web, CRO and CRM, all under one roof. We’re not a traditional agency where media buyers work in isolation, make minor campaign adjustments and send clients a report at the end of the month. Our Paid Media Team works closely with creative, strategy, email and web to identify what is holding performance back and take action quickly. We work with growing brands across industries including fashion, supplements, wellness, food, events, technology and ecommerce. We care about strong results, but we also care about understanding why those results are happening and what we need to test next.

The Role

We’re looking for a Paid Social Account Manager who is comfortable managing campaign performance, developing creative strategy and communicating directly with clients.

You’ll take ownership of a portfolio of client accounts across Meta and TikTok, managing everything from campaign builds and daily optimisation to reporting, strategic planning and creative testing.

The role will involve:

• Meta advertising
• TikTok advertising
• Ecommerce and lead-generation campaigns
• Campaign strategy and account structure
• Budget management and optimisation
• Creative analysis and briefing
• Client communication and reporting
• Performance forecasting and planning
• Testing new audiences, offers, hooks and creative concepts

This is a great role for someone who enjoys solving performance problems, working closely with clients and turning data into clear actions.

You’ll work closely with our Creative Strategists, Designers, Video Editors, Google Team, Email Team and Web Team to develop and execute strategies that drive measurable growth.

What You’ll Be Doing

• Building, launching and optimising campaigns across Meta and TikTok Ads Manager
• Taking ownership of client performance and identifying what needs to happen next
• Managing campaign budgets effectively across different brands and objectives
• Monitoring metrics including ROAS, MER, CPA, CAC, CTR, CPM, CVR and AOV
• Analysing performance across campaigns, creative, audiences, products and landing pages
• Identifying patterns, opportunities and potential problems before they become major issues
• Acting as the main point of contact for your client accounts
• Leading regular client calls and presenting performance clearly and confidently
• Turning performance data into practical strategic recommendations
• Developing campaign concepts, offers, hooks, angles and testing plans
• Briefing Designers, Video Editors, Creators and UGC talent on new ad concepts
• Reviewing creative performance and explaining why certain ads are succeeding or failing
• Creating clear weekly and monthly reports without hiding behind dashboards
• Troubleshooting underperforming campaigns and implementing data-backed solutions
• Collaborating with other departments to improve landing pages, conversion rates, email performance and wider customer journeys
• Keeping accounts, reports, testing plans and client communication organised
• Staying up to date with platform changes without reacting to every new update or trend
• Using AI tools to improve analysis, research, briefing and workflow efficiency where useful

What We’re Looking For

• 2+ years of professional paid social experience
• Hands‑on experience managing campaigns in Meta Ads Manager
• Experience managing TikTok campaigns or a strong understanding of the platform
• Experience managing and scaling meaningful advertising budgets
• A strong understanding of ecommerce and direct‑response advertising
• Confidence analysing performance data and making decisions based on itA good understanding of
• creative strategy, hooks, offers, angles and testing
• The ability to communicate clearly with clients and lead calls confidently
• Experience using GA4, Looker Studio, Triple Whale or similar reporting platforms
• Strong attention to detailGood commercial judgement
• Strong time management and organisational skills
• The ability to manage several client accounts without becoming reactive or disorganised
• Someone who takes ownership rather than waiting to be told what to do
• Someone who can explain performance simply rather than hiding behind platform terminology
• A genuine interest in what makes a brand grow, not just what happens inside Ads Manager

Extra Points For

• Agency experience
• Ecommerce or DTC experience
• Experience working with fashion, wellness, supplements, food or consumer brands
• Proven experience managing budgets from £5,000 to £500,000+ per month
• Experience managing both acquisition and retargeting strategies
• Experience with creative testing frameworks
• Experience briefing UGC creators, Designers or Video Editors
• A strong understanding of Shopify and ecommerce analytics
• Experience with Klaviyo, Omnisend or customer retention strategy
• Experience using Triple Whale, Northbeam or other attribution platforms
• An understanding of landing pages, CRO and conversion‑rate optimisation
• Experience forecasting performance and planning budgets
• A good working knowledge of AI research, analysis and productivity tools

You’ll Probably Enjoy This Role If

• You like taking ownership of performance
• You enjoy finding the reasons behind changes in results
• You can move comfortably between data analysis and creative thinking
• You enjoy working directly with clients
• You can challenge a client professionally when their idea is unlikely to work
• You are naturally proactive and regularly bring new ideas to accountsYou like working across
• different brands, industries and business models
• You enjoy collaborating with creative, email and web teams
• You can prioritise what matters instead of becoming distracted by every metric
• You want to grow into a Senior Account Manager, Paid Social Lead or Head of Paid Social role

This Role Probably Isn’t for You If

• You mainly follow automated platform recommendations
• You wait for clients or managers to tell you what to test
• You focus only on ROAS without understanding the wider commercial picture
• You struggle to explain performance clearly to clients
• You avoid difficult conversations when results are below target
• You are uncomfortable being accountable for campaign performance
• You see creative strategy as someone else’s responsibility
• You struggle with deadlines or managing multiple accountsYou make major decisions based on one
• day of data
• You rely on reports without turning the information into clear actions
• You do not enjoy feedback or having your strategy challenged
• You are not open to using AI tools as part of your workflow

What You’ll Get

• £32,000–£35,000 salary depending on experience
• Performance-based bonus opportunities
• Hybrid working, with one day a week working from home
• 25 days holiday entitlement + Bank Holidays
• Birthday off
• Regular one‑to‑ones and performance reviews
• The chance to work across a wide range of ecommerce and growth brands
• Direct involvement in strategy, creative direction and wider business growth
• Access to creative, conversion and customer data beyond the advertising platforms
• A supportive, ambitious team without unnecessary corporate nonsense
• A clear route into Senior Account Manager, Paid Social Lead or Head of Paid Social positions
• Plenty of room to bring ideas, improve systems and help shape how we approach paid social
• Quarterly team social events